Three Ways I Fill My Travel Lulls With Pockets Of Productivity
In the last year, I boarded a plane at least once 48 weeks out of 52. And I’m not alone in my travel habits: In 2016, Americans went on close to 460 million business trips. I used to be convinced [...]
Win The Talent War Through Student Loan Reimbursement
In 2016, student loan reimbursements were called the trailblazing benefit of 2017. With several young employees in my business, I’ve seen just how heavily these debts weigh on college graduates and even those in their 30s and 40s who continue to [...]
Six Ways To Dramatically Improve Your Agency’s Content
During a recent podcast, my guest, C.C. Chapman, made a rather blunt statement about agency content creation. His assertion? Every day, agencies violate the “speak human” mantra. Instead of treating potential and current clients respectfully, they throw out acronyms and gibberish, [...]
Everything You Need to Know About Starting a Podcast in 2018
I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come [...]
Go beyond Google Analytics and use data to educate your clients
Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s [...]
A Summer Silent Client Doesn’t Have To Equal Lost Revenue
The only thing worse than losing a client is working with one who stalls. As an agency owner for 20 years, I have seen clients hesitate for every reason imaginable, and I've developed best practices to limit lost resources and [...]
Sell What You Do, Not What You Make
Agencies love to talk about their “stuff.” From event strategies to promotional packages, they get deep into the nitty-gritty. Although nuts and bolts might be great for a home renovation project, they don’t produce tons of revenue. What’s the problem? [...]
Make the next few weeks all about you
Even if you’ve had a spectacular year and you’re trying to figure out how to spend all of your profits — by now, you’re probably feeling a little weary. As agency owners and leaders, we’re not so great at slowing [...]
Six Simple Steps To Mastering Marketing Automation
Marketing automation isn’t a passing fad. The technology has completely transformed the worlds of marketing and advertising and will continue to do so in the coming years. While big names like Marketo, Oracle Eloqua and Pardot tend to dominate the conversation, [...]
The Biggest Advantages of Out of Home Advertising with Betsy McLarney
If you’ve been in the business for more than a decade – you’ve done a fair amount of outdoor advertising at some point in your career. But, when we say outdoor advertising, most of us think billboards. We’re very right [...]
