How to Prospect for Clients with Jami Oetting
My guest, Jami Oetting has seen both sides of agency life and is with me on this podcast to discuss new business development for agencies. She worked as a strategist at a full-service agency before deciding that she really liked [...]
Discussing Marketing-Led Innovation and Strategy with Gavin Heaton
Everyone talks about digging into your clients’ issues and discovering “ what keeps them up at night.” But are you really doing that? Is your staff trained to do that? Doing so makes your agency better at innovation and strategy – which [...]
How to Develop a Compelling Value Proposition and Differentiate Your Agency from Others
A potential client asks you to describe your agency. How do you communicate your compelling value proposition to the client and differentiate your agency from others? Quick – what makes you stand out in the agency crowd? Do you find [...]
Hey agency owner — can you run an agency without any employees?
Can you run an agency without any employees? You're about to find out. Recently I received an email which in essence asked how feasible it was to run an agency without employees. I thought it was a worthy discussion to [...]
What Are Business Processes with Brian Shea
What are business processes and systems? Most business owners flinch at these words but the truth is that your agency cannot grow/scale without both. Processes and systems actually increase the ability to be creative by freeing your team from re-inventing [...]
Why Accountability Partners are Vital to Your Professional Growth with Adam Carroll
Agency owners are creative by nature and as such, our minds are churning 24/7 with ideas and new initiatives we want to experiment with and implement. But which ones are worthwhile? What should we pursue and what should we skip [...]
Integrating Marketing and Customer Service with Jay Baer
Integrating both marketing and customer service is extremely important to effectively running your business. But do you know exactly how important it is? I’m not sure you do. Imagine working for a company that actually has a position called your [...]
Hey agency owner — 2016 Content Conferences for Agencies
I recently had an AMI agency ask me which 2016 content management conferences for agencies I would recommend they consider putting into the budget. First -- bravo to the agency for actually baking professional development into their budget. Most agencies [...]
The Importance of Chemistry in Business with Bob Sanders
What do CMOs and other decision makers say is the final decision point when it comes to hiring an agency? Chemistry. Many agencies believe that chemistry is not really in their control but actually, there are definitely some things you [...]
Coaching and Mentoring Employees for Success in Your Agency
You look at your employees and you see what’s possible. They’re capable of even more. But what’s in the way of coaching and mentoring employees so that they can get there? There are lots of reasons, but the biggest one is [...]