Ad Agency Principals: Tired of being treated like a vendor?
<A guest post by Rosemary Breehl> Smart Ad Agency principals are getting a seat at the CEO’s table and they’re doing it by building client relationships. It’s a new day out there for all of us. Competition is tougher. There are [...]
Hey agency owners – how do you bill your clients?
In the past, agencies billing by the hourly billing made sense, but times have changed. The way business is delivered, the way clients see their agencies and the way agencies see themselves is significantly different. The good news is that [...]
Hey agency owner – how innovative are you?
How often has a prospect or client come to you asking for a brochure, app or some other tactic when it’s actually not what they need? The truth is — clients often don’t know what they need, but they know [...]
Advertising agency owners take money out of their own pocket to stay overstaffed
I have found that most agency owners are very generous people. They love the people they work with and want to create an amazing working environment. They are also very slow when it comes to firing an employee – whether [...]
Hey agency owner – are you running your business as a business?
Most agency people are creative, hopefully innovative and client minded. All of which is great on its own, but can fall short when it comes to running your business as a business. Even though the thought of systems, formulas and [...]
The 5 Best Ways Agencies Can Save Money on Legal Fees This Year
As a lawyer who advises ad and marketing professionals, I’m regularly reminded by clients that excessive legal fees are not a fun way to spend marketing dollars. This is understandable, and to me it’s also a somewhat welcome point of [...]
What your agency employees want from their boss
Have you ever wondered what your agency employees want from their boss -- AKA you? I just spent two days with a room full of account executives, teaching them how to add more value to their agencies and their clients. [...]
Hey agency owner – how do you build your team?
The staffing model for agencies has changed dramatically over the past decade. It used to be that everyone has to be under one roof, working the same hours and available for face-to-face conversations at all times. But now with remote [...]
How agencies should use content to attract prospects
Content marketing is all the rage but most of it is just packaging. Frankly -- agencies have been using content marketing for decades for their clients. It's not new. But what I think is new is the idea that agencies [...]
Resolve to collaborate more in 2013: Agency Networks work
A personal development network is a great way to grow as an agency owner and employee, and your agency will succeed because of it. Back in the early days of my agency career, I worked for a shop that would [...]
