Managing Your Agency in a Renewing Market (part one)
Don't get carried away with your enthusiasm about the increase in business activity. We are recovering from the Great Recession. You've survived it and have earned the right to celebrate. A little. But now is not the time to take [...]
Digital only agencies aren’t making the grade
According to the Q2 Pearlfinders Index, which is digital marketing research based on interviews with more than 4,000 marketing executives across all industries -- digital and social media services have become more sought-after disciplines, while consumer PR, though still popular, is becoming [...]
Commandments For Running An Advertising Agency
Several years ago I ran across a little ditty by Joe Adams that I've kept around just to re-read and remind myself of what business I'm in. Joe called it his Commandments for Running An Advertising Agency. It's a good [...]
How do you train your account executives?
If you were being truthful about account executive training in your agency -- you just said, baptism by fire. We hired them and on their first day...took them to a client meeting and it was off to the races. The [...]
How do you get your agency employees to do their time sheets?
What do you do about late (or non-existent) time sheets? Did I hear an echo? It seems that this question is asked again and again, year after year. The only modification in the conversation is whether or not you should [...]
Results from the small and medium advertising agency survey on salaries and benefits
For the past 12 years, Agency Management Roundtable has conducted an annual salary and benefits survey looking at the trends in small and medium sized agencies. The survey results report allow agency owners to compare their salaries by position with [...]
Project Management Tools for Advertising & Marcom/PR Agencies
Looking for ad agency project management software? You're not alone. I don't think there is an agency on the planet that doesn't struggle with managing dozens if not hundreds of projects on a given day. So many details, so many [...]
Your agency’s biggest fraud risk
Should you be concerned about possible fraud in your business? You bet. Here are some things to pay attention to when it comes to business fraud prevention. You may think that because your agency is a small business that you aren’t [...]
How to Manage Payroll
An annual salary increase should be tied to profitability not the calendar. We don't recommend automatic annual salary increases. When learning how to manage payroll, we do wholeheartedly recommend is a salary plan that is fair and rewarding to all [...]
Letters To The Editor That Pull In Business
Awhile ago, we received a call from an agency in upstate New York. "I was looking through a back issues of Money Magazine," he said, "and I saw your letter to the editor mentioning that one of the things you [...]
