Architecting Teams for Greater Innovation
Agencies have one of the hardest jobs in business today. There’s the obvious of managing client accounts, but also uniquely building your own brand, not to mention pipeline, quick-turning proposals, staying on top of ever-expanding technology, and even your own [...]
Prioritizing DEI Can Help Marketing Agencies’ Bottom Lines
It might feel like a daunting task to step back and evaluate what needs work in your marketing agency or organization. The good news is that there are resources that can help you break down your goal into easier steps. [...]
3 Ways Agencies Can Add Programmatic Services: In-Housing, Outsourcing, or Partnering
There are three main options for agencies looking to add programmatic advertising to their list of client services: in-housing, outsourcing to an ad tech vendor, or partnering with an agency that specializes in programmatic. Each has its own unique benefits [...]
Reflections and refractions
I’ve always been drawn to water, especially the ocean. I find the reflections and refractions mesmerizing. I also find them illuminating. A solitary walk along the ocean or just standing in the water and feeling the waves lapping against my [...]
Is Gratitude A Noun Or A Verb?
Many years ago, I created a “mantra” for myself - three words that I try to live by every day. Gratitude • Grace • Give. I had a wooden sign made and it hangs in my home — to [...]
May the Workforce Be With You: How to Hang On to Creative Talent
Let's face it––you are going to employ a lot of creatives over the lifetime of your agency. Gone are the days of designers and writers settling into the same role until they finally receive the gold watch and pat on [...]
What’s Your 2022 Plan?
I know some of your are still hustling to make 2021 as profitable as possible, but it’s time for you to begin thinking about 2022 and your plan of attack once the holidays are past. As I always do this [...]
Are your clients thankful for you?
In a previous newsletter I told you about a business partner that was making it tough to love them because we were paying the price for their growth through mistakes, lack of attention to detail, and dropped balls. That triggered [...]
How Culture Can Make or Break Your Brand
Brand is often first to blame when marketing tactics aren’t converting, customer churn and employee attrition rates are increasing, the team is not performing, or financial performance is declining. How many times have you said or heard the phrase, “We [...]
Are you eroding your clients’ trust?
On the agency side of my world, we do a lot of work with a strategic partner who is smart as a whip, responsive, and very invested in our success. What’s not to love about that? They’re premium priced but [...]
