Can’t Find Time for Creativity? Here’s What to Do.
How long someone works doesn't determine performance or success. Rather, focusing on this metric will cause the quality of work to decrease. Marketing professionals need to take time to think, create, and ideate, and their work will be better for [...]
5 Mistakes to Avoid When Buying an Ad Agency
There's no better time to buy an agency. Are you ready? In this piece I recently contributed to Entrepreneur.com I discuss the five biggest mistakes you could make and how to avoid them when buying an ad agency.
Avoid These Four Mistakes When Selling Your Agency To An Internal Buyer
I know from experience that you’ll walk away happier if you avoid making these four common mistakes when selling your business. In this piece I recently contributed to Forbes.com I discuss how by avoiding these mistakes when executing a deal, [...]
Architecting Teams for Greater Innovation
Agencies have one of the hardest jobs in business today. There’s the obvious of managing client accounts, but also uniquely building your own brand, not to mention pipeline, quick-turning proposals, staying on top of ever-expanding technology, and even your own [...]
Prioritizing DEI Can Help Marketing Agencies’ Bottom Lines
It might feel like a daunting task to step back and evaluate what needs work in your marketing agency or organization. The good news is that there are resources that can help you break down your goal into easier steps. [...]
3 Ways Agencies Can Add Programmatic Services: In-Housing, Outsourcing, or Partnering
There are three main options for agencies looking to add programmatic advertising to their list of client services: in-housing, outsourcing to an ad tech vendor, or partnering with an agency that specializes in programmatic. Each has its own unique benefits [...]
Reflections and refractions
I’ve always been drawn to water, especially the ocean. I find the reflections and refractions mesmerizing. I also find them illuminating. A solitary walk along the ocean or just standing in the water and feeling the waves lapping against my [...]
Is Gratitude A Noun Or A Verb?
Many years ago, I created a “mantra” for myself - three words that I try to live by every day. Gratitude • Grace • Give. I had a wooden sign made and it hangs in my home — to [...]
May the Workforce Be With You: How to Hang On to Creative Talent
Let's face it––you are going to employ a lot of creatives over the lifetime of your agency. Gone are the days of designers and writers settling into the same role until they finally receive the gold watch and pat on [...]
What’s Your 2022 Plan?
I know some of your are still hustling to make 2021 as profitable as possible, but it’s time for you to begin thinking about 2022 and your plan of attack once the holidays are past. As I always do this [...]