Want more money in your pocket -- measure what matters. Many agency owners want their agency to be more stable, more profitable and more predictable. The truth is -- you can have all of that but it doesn't happen by accident. You've heard the expression "if you want it to matter, measure it" and that's [...]
If you were going to build an agency from the ground up today, what would it look like? For my guest Bram Warshafsky, it was an agency with a lot of technology and a workforce that was almost all contract labor. Bram and his team at 5Crowd don’t concern themselves too much with driving big [...]
A lot of agencies want to grow and scale but it really gets to be a problem when they lack the proper workflow and systems and are unsure how to streamline business processes. Agency owners can sometimes need help learning how to manage workflow in office. Many agency owners bristle when they hear these words [...]
“We were kind of just flying by the seat of our pants, to be honest. We weren't operating off of a tight scope. We were just out there creating stuff that we knew we should be making, but there was no structure or order to it at all. We aren’t sure how to streamline processes [...]
Do you have a reliable, regular handle on your agency's future and agency financial picture? On any given day – agency ownership is akin to riding a roller coaster – the highs are exhilarating and the lows are terrifying. While the highs and lows are triggered by a variety of factors (clients, technology, employees, etc.) [...]
Are you struggling to determine how to price digital marketing services? Do you find yourself asking how does your pricing align with other agencies? What KPIs are other agency owners tracking? What should my profit margin be? How many clients do I need to make $X per year? What sources generate the best leads? These [...]
Whether you like it or not, there are several financial mistakes being made in your agency today that are costing you money. You’re in business to make money, so every step you can take to prevent these mistakes is worth it’s weight in gold, literally. Most of these mistakes happen slowly over time and just [...]
One of the most annoying and expensive aspects of running an agency is when you do a lot of groundwork on a project and then the client pulls the plug before you've been paid. The phrase is actually an American idiom that originated in the 19th century. Back in 19th century America, toilets had plugs [...]
The Department of Labor has finally decided how/when they’re going to roll out the new overtime law which is going to have a huge impact on agencies. And it’s not just agencies. It’s estimated that the preparation and management to stay compliance with this new law will cost US businesses $592.7 million and over there will [...]
My guest, Jami Oetting has seen both sides of agency life and is with me on this podcast to discuss new business development for agencies. She worked as a strategist at a full-service agency before deciding that she really liked reporting on what agencies are up to more than living it day-to-day. As the editor [...]
