There’s always a lot of talk about building your dream life or living out your dreams. For many people, that’s a myth. They don’t have the opportunity to make the changes and choices that will allow them to move closer to the life they aspire to have. But business owners have a unique set of [...]
Public speaking is the number one fear in America. Death is number two. From sweaty palms to cracking voices, speaking in public can be terrifying, yet it is a crucial skill to have in the agency world. As agency owners, our speaking skills are in the spotlight, be it in presentations, pitches, at conferences or just in front [...]
"We are the average of the five people that we hang out with the most." Jim Rohn is famous for making that statement and I believe he was absolutely right. But most business leaders won’t take the time to be thoughtful about the people they surround themselves with and I think that’s short-sighted. Who are [...]
The only constant in life is change, and man, does that apply to our world and agency life. The truth is – it’s not going to suddenly get easier, slower or less jarring. If anything, it’s just going to get a little quicker. So buckle up. I have been in a unique position, because of [...]
“We are used to thinking about change in an incremental fashion when in reality, change is happening at an exponential rate.” So says my podcast guest Greg Verdino and he should know. He’s been at the forefront of most of the changes in our industry and is one of the best at solving business challenges [...]
Clients rarely fire an agency over something big. It’s actually a build up of little things that erode trust and begin to wear on the relationship. Over time, the relationship is so damaged, no one inside the client organization is willing to fight to keep you. Are your account service teams focusing on the little [...]
All you need is love. The Beatles put it to music but my podcast guest Steve Farber has taken those words to heart and put them into action! Steve is an advocate for extreme leadership and has built his business on the framework of love, energy, audacity and proof (LEAP), the four characteristics of an [...]
An agency owner recently asked me for my list of must read books so she could stock up and encourage her team to dig in (and no doubt herself as well) and so I thought it made sense to share the list with all of you. I don't like books that are big on [...]
Words matter. They’re often an agency’s go to tool for clients and biz dev. Your prospects spend time on your website, follow you on social media, and read your content long before they ever reach out to you – so your written word is critical. It’s the first thing that your prospects see, so it [...]
As agencies, we're constantly struggling with how to write and create good solid content for our clients while at the same time, doing it profitably enough so that we don’t lose our shirts in the process. We’re also trying to step up and take the role of helping clients make sure that their content is [...]
