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I know there are agency consultants who will tell you that timesheets aren’t necessary. Unfortunately, they’re wrong. I totally get it. No one likes doing them. But they are an important management tool for you as you run your agency. It has nothing to do with how you bill clients or if you’re still billing [...]
If you’ve heard me say it once, you’ve heard me say it 1,000 times — it’s tough to be a generalist out there. In simple terms, it means your competition is everyone from the 16-year-old kid who builds websites, to every freelancer, to 99 designs, to every other agency within your prospect’s knowledge base. I [...]
I totally get it. You’re busy putting out fires, delivering high-level strategy for your clients and trying to mentor and grow your team. Who has time for new business? This is one of those head versus heart things in agency ownership. You know you need to devote more time to new business but somehow something [...]
While print advertising will likely never die and niche magazines continue to make a comeback, the reality is that most of today’s agencies lean heavily on some aspect of digital marketing. Whether you’re a digital native who now manages a digital agency or, like me, you’ve run a traditional agency for 25 years, your organization [...]
There’s a talent shortage in the agency business. I can’t remember a time in recent years when agencies were hiring as much as they are today and having as much trouble finding the right fit employees. You’ve heard the adages about the costs of a bad hire and, if anything, they underreport the costs. But [...]
You’ve built a successful agency with great people and award-winning work. Your awesome clients love you and have been loyal for years. You’ve received "best place to work" awards every year. You’ve got a team of superstars who keep the agency running and the clients happy. Great work. Great people. Great results. Why isn’t that [...]
Economists predict that a new recession will strike by 2021. Marketing agencies and departments suffer greatly during tough times, and if this next recession is anything like the last, marketers could be in for a rough couple of years. Fortunately, marketing leaders have plenty of time to prepare themselves—and their teams. As the possibility of [...]
When an agency shows a profit, one of the first inclinations of the agency owner is to pay a bonus to the staff. I applaud that instinct. But I don’t think you should do it simply because you have a little extra money. I believe you should have a bonus program that serves your agency [...]
In the marketing services industry, CMOs struggle to cross the marketing talent gap and, as a result, turn to performance-driven agency partners. But those partners are struggling to meet the needs of the market. Agencies are expected to be immersed in marketing technology and well-versed in core disciplines like content marketing, SEO, paid search, social [...]
