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Search results for: agency management

Effective video marketing for agencies and their clients with Gideon Shalwick

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] You’ve seen all the stats and you’ve personally experienced the explosive growth of video in the last 5+ years. It is not a channel we can or should ignore for ourselves or for our clients. But unless you or your client have a skateboarding cat – producing a compelling video that will attract and connect with viewers is no small task. (If you do have a skateboarding cat – can I borrow him?) […]

August 19th, 2019|

Timesheets are not optional

I know there are agency consultants who will tell you that timesheets aren’t necessary. Unfortunately, they’re wrong. I totally get it. No one likes doing them. But they are an important management tool for you as you run your agency. It has nothing to do with how you bill clients or if you’re still billing by the hour (which I hope most of you are not doing) or project versus retainer billing. It’s about resource management. Your agency may be profitable and everything seems to be running smoothly but the truth is — you don’t know. You don’t know if a few superstars are carrying the weight of a handful of slackers. You don’t know if someone is putting 50% more billable time on jobs than the estimate calls for. You don’t know if you’re over-servicing clients or if one of your employees is struggling with some aspect of their job. You are in the dark. Timesheets illuminate what’s really going on in your business. Marketing Agency Insider asked me to write an article about timesheets, how to get your squad to do them and how important they are to the success of your agency. I don’t want hate mail but I would love to hear your thoughts. Be gentle — remember, I am just the messenger! If you’d like a healthier, heartier bottom line — timesheets are not optional.

August 12th, 2019|

Meet Sharon Toerek

Sharon Toerek is Principal of Toerek Law, where she focuses her law practice on helping professionals in the advertising, marketing and creative industries monetize their intellectual capital, and manage the legal risks of their work. Sharon provides proactive, strategic counsel to marketing agencies on legal issues they face continually in their work, including: agency-brand contracts, social media and content marketing legal compliance, and trademark and copyright protection. Sharon also created of the Legal + Creative Agency Protection System, a legal toolkit for marketing agencies. In 2018, she launched The Innovative Agency, a podcast on innovation for marketing agency leaders.

August 11th, 2019|

Employee or contractor?

Before the recession (we when utter that phrase, I suspect we look like old men in overalls, smoking a corncob pipe and rocking on our porches but...) there were many agency owners who swore that they would never work with outside contractors.  They believed that the quality and integrity of their work relied on having all of the work done by employees that toiled under their roof. Today -- I know very few agencies who still cling to that belief.  Most agencies today have a stable of contractors that help them augment their offerings and skill sets. (Not to mention remote employees, etc.) The truth is, and our research shows this, that when an agency of 10 or 20 or 50 employees calls themselves a "full-service, integrated agency" their prospects do not believe them.  The prospects know how complicated and specialized marketing has become and they know that it's pretty challenging to have every discipline under our roof and to deliver against all of those needs at the highest levels. The great news is -- there are plenty of freelancers, strategic partners, and solopreneurs that we can hire to help us serve clients better.  The rub is when we walk the thin line of are they really an employee or are they a contractor.  Should they legally be getting a W2 or a 1099 (in the US) from you at the end of the year? Independent contractors are generally outside the coverage of various laws that apply to the employer-employee relationship. Which means that it's easy to get into trouble if you do this wrong. This is especially important when it comes to issues like pensions and retirement accounts, workers compensation, and wage and hour [...]

August 11th, 2019|

Meet Amber Naslund

Amber is a senior content marketing evangelist for LinkedIn, and a 20-year B2B marketing executive with a past roster of leadership roles with high-growth technology companies, professional services firms, and nonprofit organizations. Her love for all things digital has given her the opportunity to work across every aspect of marketing strategy, from communications to product marketing, brand strategy, sales enablement and media. She’s successfully completed multi-million dollar fundraising campaigns, built and led high-growth marketing organizations, and launched and accelerated international brands from the ground up. Amber’s experience working with enterprise and Fortune 100 businesses - including companies like American Express, Dell, Kraft Foods, Deloitte, Coca-Cola, and Microsoft - as well as startup and small businesses gives her significant breadth and depth of perspective about how digital and social media, content marketing, and online channels are shaping marketing success and challenging organizations to adapt to new ways of reaching and engaging their customers. Amber is also the co-author of the best-selling business book The Now Revolution, helping companies navigate the fast-moving world of social media. She delivers dozens of keynote speeches on digital marketing, online culture and digital transformation at industry conferences and private events every year. When she’s not working, Amber is a single mom to an incredible daughter, an equestrian, a rescuer of pit bulls, and a freelance writer.

August 11th, 2019|

Meet David Tobin

David Tobin is the founder and managing partner of TobinLeff, an M&A advisory firm that specializes in helping owners of marketing services and digital agencies build and monetize business value. To build value, TobinLeff provides consulting services focused on enriching enterprise value, as well as M&A services to acquire companies. To help clients convert business value into personal wealth, they craft exit plans, design and implement Management Buy-Out Plans, and provide M&A services to sell to strategic buyers and private equity groups. David is an entrepreneur who has founded and crafted exit strategies for four companies of his own. At PT Marketing Group, he built a 50+ person firm that specialized in creating marketing programs for advisors nationwide who concentrate on business succession and exit planning services. It was through this experience that he began to develop best practice solutions for business owners to monetize their life’s work.

August 11th, 2019|

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August 7th, 2019|

Selling With Strategic Insights — Attendee Details

Thanks for registering for the Selling With Strategic Insights Workshop We’re looking forward to spending a couple days with you, talking about how to create strategic insights that put you head and shoulders above your competitors and help you grow your existing clients and earn new ones. We will definitely be adopting the AMI philosophy of — "you will gain in proportion to what you share" - so I’m hoping that everyone will come to the workshop ready to learn from each other and hopefully from us as well. We will also be honoring the AMI commitment to confidentiality so please come ready to get to know each other’s agencies — warts and all. Here’s everything you need to know for the workshop. You can download all of this information here to keep handy until the workshop: Download PDF WORKSHOP LOCATION: Conference Chicago (2nd floor) 525 South State Street Chicago, IL 60605 Nearby hotel suggestions can be found here: http://agencymanagementinstitute.com/chicago- workshop-hotel-options/ SCHEDULE: We’ll start both mornings at 8:30 am with breakfast in the meeting room. We will start the actual workshop at 9 am both mornings. We’ll shut down on day one at 5 pm and on day two at 3 pm. ATTIRE: Please come to the workshop in casual clothes. Shorts, polos, jeans — whatever makes you comfortable. However — meeting rooms tend to be chilly and I tend to set them to chilly so you might want to bring a sweater, sweatshirt etc. MEALS: We will provide breakfast and lunch every day. You will be on your own for all dinners but it’s a great time to form some new friendships and eat dinner with some of the other workshop attendees. BREAKS: We know [...]

August 6th, 2019|

Biz Dev has to stay on the top of YOUR list

I totally get it. You’re busy putting out fires, delivering high-level strategy for your clients and trying to mentor and grow your team. Who has time for new business? This is one of those head versus heart things in agency ownership. You know you need to devote more time to new business but somehow something always pushes those best intentions aside. I’m here to tell you — you cannot afford to let your biz dev efforts ebb and flow. The only way it works is if you keep your foot on the pedal every day. MediaPost asked me to talk a little about this issue and how agency owners can overcome the lure of “I’ll do it tomorrow.” As always, I’d welcome your feedback. In January, we had one of the best live workshops we’ve ever had — and it was two days of talking about nothing but new business strategies with two agency search consultants who see agencies at their best and their worst. They were so generous with this knowledge and insights that everyone walked away raving about the content. In fact, it was so awesome that we’re doing it again next January. It’s going to sell out for sure — so if you want to do a deep dive on biz dev, check out the workshop and get your spot before they’re gone. However you fire yourself up and inspire yourself — let 2020 be the year that you finally embrace your role as Chief Prospect Hunter!

July 29th, 2019|

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