How Are We Doing?
A lot of agency owners reach out to me and they say, "How are other agencies doing?" And what they're really asking is, "How am I doing compared to other agencies?"
A lot of agency owners reach out to me and they say, "How are other agencies doing?" And what they're really asking is, "How am I doing compared to other agencies?"
And while it feels like we've been in this forever, the reality is we will be moving on. We will be moving onto something different, just like we did after every crisis that our country and our world has experienced.
We could create such a different experience with a little bit of planning, a little bit of forethought, and we could create such a chat-worthy, brag-worthy experience for our new employees if we took the time to do so.
One of the biggest mistakes that agency owners make is that they rush at their prospects before their prospects are ready to buy.
I know that it's daunting, especially right now, to think about saying no to any prospect, but we also all know what happens when we work for a client who is not a great fit.
As you're approaching the breaking point, start doing some analysis of what's working and what's not, what is feeling the strain of the growth...
For those of you that are still in a work-from-home environment, you've got to find ways to help yourself and your team stay creative.
One of the most damaging side effects of COVID has been the isolation. And I don't think it's just personal isolation, I think it's professional isolation as well.
One of the things that COVID has taught us, or maybe reminded us, is the power and the value of existing clients.
One of the things that happens when economics get tight is that our clients begin to slow pay us.
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