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Should you change beliefs or behavior?

The world was supposed to end in 1954. It didn't, obviously. But that didn't seem to matter much to the people who believed it would. Remember that. It's important, especially if you want to change people's opinions or behavior. Looking back at 1954, though, you might not be surprised that some folks thought we were facing our end here on Planet Earth. While the year began with the happy news of Marilyn Monroe marrying Joe DiMaggio, there were plenty of not-so-happy things that followed. The Hydrogen bomb test in the Bikini Atoll. The McCarthy hearings, which inflamed the Communist "Red Scare." The introduction of the "domino theory" that suggested that any Communism we let pass would lead to Communists taking over (and the end of the Capitalist world as we knew it). The seeds of the Vietnam War. There were even appearances from outer space, in the form of a meteor crashing through a house. But Dorothy Martin of Oak Park, Illinois, got something else from outer space. Her outer space-based sources told her in no uncertain terms that the world was going to end on December 21, 1954. Before the world flooded that night, a flying saucer was going to come and pick them up from Martin's home altar (also known as her sun porch). She believed. So did her followers. They sold their homes and gave away their possessions. That night, the minutes ticked by. The saucer didn't come. The world didn't end. What did Martin and her believers do? The rational answer would be that they realized they were wrong, and in varying levels of sheepishness, admitted it and went on to rebuild their lives. Right? I mean, that's what rational people [...]

September 16th, 2019|

Billability vs. Utilization

When I speak with agency owners there is always a lot of confusion around the related topics of billability versus utilization. I take a couple minutes in this video to help you understand both concepts.

September 11th, 2019|

Freedom

The greatest perk of agency ownership is the freedom that agency owners can and should enjoy. Freedom is the most valuable part of your agency owner compensation. Are you taking full advantage of it?

September 4th, 2019|

Why timesheets matter

As an agency owner you want to avoid storms that rock your agency. One of the most predictable causes of storms in your shop is your timesheet policy and habits. Timesheets today have very little to do with billing and everything to do with asset management. Without them you have no way of knowing if your agency is performing efficiently or effectively.

August 28th, 2019|

How well do you know your team?

As an agency owner you know that your most valuable asset is your team. Understanding them as individuals and helping them understand each other so they work well together is vital to your agency's long term success. So how do you make that happen?

August 21st, 2019|

The Rock Star vs. Super Star employee

We tend to assume that the way we reward and get the most from our best employees is to promote them. For some -- that may be the right choice. But it depends on if they're a rock star or a super star.

July 31st, 2019|

Do you have a plan for the unthinkable?

As agency owners, when we think about succession planning, we think about selling our agency. We rarely give much thought to what would happen to our agency, our team and our family if we were to get seriously injured or die unexpectedly. I've seen this play out horribly because the agency owner did not have a plan in place. Do you?

June 26th, 2019|

A new danger that gorilla clients pose to agencies

There's a new trend on the horizon that is punching agencies right where it hurts. If you have a gorilla client -- beware. They seem to be willing to sever ties in a blink these days.

May 29th, 2019|

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