Podcasts

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Maybe it’s my age, but there’s a lot more talk about the importance of strengthening my core, to improve balance and stability. The same is true for our agencies. Our reality is always a bit unstable and we often expend a lot of energy anticipating the next storm. But if your agency’s core is strong, you can rest a little easier, knowing you can weather whatever comes. Just like you have for years. We forget how much we’ve already accomplished and survived when we’re heads down all of the time.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] There was a time when you spent most of your time learning your craft. Whether it was account service or art direction or biz dev – you had to develop the skills to do your job well. There’s no doubt that our world demands on-going education so we can continue to serve our clients. But at this point in your career, you have the luxury of focusing on something a bit deeper — developing yourself as a leader, professional, and human being. That’s why I love John Jantsch’s new book The Self-Reliant Entrepreneur so much. It invites us to do just that.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Have you ever wished that you had a team member dedicated to helping manage your day, your email, your commitments, and your goals? When we have someone in the office, they often get usurped by other teams or the crisis of the day. That’s one of the many advantages of working with a virtual assistant. Many agency owners are enjoying added productivity and peace of mind that comes with someone always having their back thanks to their VA!

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Like every other consumer, your prospects go on a wild and winding journey as they consider whether or not they want to hire an agency and then go about finding that perfect partner. It’s amazing to me that many agencies teach their clients about buying journeys and yet don’t really understand what their prospects go through as they go to market.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] There are very few agencies today who aren’t trying to solve the content challenge. The content creation process is complicated and it’s often difficult to demonstrate the ROI to clients so they will pay you what it takes to actually create something worthwhile. Clients want high performing content but aren’t excited about paying for it. And it can be tough for us to document and demonstrate what’s working and what isn’t.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] For the last decade, I have been living in the perfect home. I love everything about it— from the size and layout to its waterfront location. I thought I would never move again. But everything changed when I adopted my charcoal lab puppy, Heather.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] You are agency owners, not career keynote speakers. But that does not mean you don’t earn your living as a presenter. You present every day of your professional lives. You hold one-on-one meetings in your office and lead all-agency meetings. Some of you are speaking at conferences and tradeshows as well.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] With so many people that have yet to join us on the show, I very rarely ask someone to come back on. But Tamsen Webster is an exception. You may remember episode 61, where Tamsen joined us to talk about speaking at conferences and tradeshows as a biz dev strategy. This time, we are going to take a different tack because Tamsen has been pretty busy since we last spoke.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Every business is struggling to be seen and heard. They spend a lion’s share of their budget fighting to find an audience. Sometimes, it doesn’t have to be that hard. They are often overlooking an incredible resource. Their own employees.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Every year we partner with Audience Audit to conduct research that we know will benefit agency leaders. This year, we decided to re-visit some of the questions we initially asked in 2014 to see if there had been significant shifts. In some ways, the results showed a consistent trend and in some other areas, there’d been some pretty significant changes.