Podcasts

We all have experienced the membership economy. Disney+, Dollar Shave Club, and a wide variety of meal prep kits delivered to your door. But, does it work in the B2B or service delivery worlds? When we talk about the membership economy, we are talking about something much deeper than the transactional value of memberships and […]

Prior to the economic downturn in ‘07-’08, I worked with a lot of agency owners who were very adamant that they would never outsource any of their services. Then the recession hit. Agencies were forced to trim their payroll and job-out projects to 1099s and other partners. Today, 99% of the agencies I work with […]

This may be the most unorthodox episode of Build A Better Agency to date. When I met Amira Alverez, who helps agency owners and leaders really harness the power of the subconscious mind, I was intrigued and invited her to be a guest. But then she asked if she could turn the tables on me […]

As agency owners, we are constantly searching for new ways to harness the power of persuasion and trigger an audience’s buy-button on behalf of our clients. Understanding what’s happening inside the consumer’s head and what drives their behavior is where that effort begins. We’ve always worked to understand how audiences in the past, but what […]

In my 250th (man, how times flies!) episode of Build a Better Agency, we look at the next set of client and employee-focused trends from the 2020 Agency Trends Report, picking up where I left off in episode #245, which was me walking you through the first half of the trends. The back half of […]

Most agencies do not have a reliable sales strategy. They either rely on referrals or they employ what I call the feast or famine methodology. Neither strategy actually delivers consistent, profitable prospects or new clients. There’s a new, better way to sell for agencies. I’m a huge believer in an agency owning a position of […]

The Black Lives Matter movement has triggered a global conversation that has been a long time coming. Like other business owners, agency leaders are wrestling with the questions and concerns about racial equality in their agency and in our industry. How should our agencies respond internally and externally?

There are very few agency owners who love biz dev. It’s time consuming, sometimes it feels like you are trying to target shoot in the dark, and you often end up settling for prospects that aren’t quite the right fit. But at least it’s a win! Your spidey senses are tingling and you know there’s […]

Most agencies have yet to harness the power of data automation tools, and the numbers reveal a concerning reality. 60% of all agencies believe that they make at least 6 costly digital marketing mistakes on a client’s account every week. 33% of agencies have eaten between $5-$10,000 to fix a single campaign mistake. And it […]

The past three months have felt like a bad sci-fi movie. As agency leaders, most of us have navigated the economic struggles right after 9/11 and the great recession of 07-08’. But nothing has come close to the economic, health, and social impacts that we’ve experienced recently. But we need to stay smart and fight […]