Podcasts

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] This has happened at my agency and I’m sure it’s happened at yours. You start a huge client project and are excited to keep things rolling – both to protect your agency’s production schedule and to exceed

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Every agency has a culture. The question is – is it intentional? And when I say culture, I’m not talking the beer thirty or holiday party aspects of culture.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] For almost two decades, AMI has been conducting an annual salary and benefits survey. The 2019 results are in and they are quite telling. 2018 was clearly a good year to be an agency employee.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Let’s admit it. Agency owners are reluctant salespeople. However, biz dev should be a significant part of how we spend our days.

Word of mouth marketing is the #1 way to gain clients in 95% of agencies. Learn processes to scale and leverage your word of mouth marketing. For 95% of all agencies, referrals and word of mouth are the #1 method of gaining new clients. On the one hand, that’s great. It means your clients, friends, and peers love and trust you enough to introduce you to their friends and colleagues.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] When you think about or define a global agency, do you think of those giant conglomerates that started on Madison Avenue and have mushroomed into marketing behemoths?

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] We talk to clients about positioning every single day. We walk them through differentiation strategies. When they don’t take our advice, we walk away shaking our heads.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Agencies have an accountability problem and it starts at the top. Every day, as owners and team members we make promises to our team. I’ll get the copy to you by 5.” Or, “I’ll have my part of the RFP done by Tuesday.”

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] The number one barrier to growth for agencies in 2019 is staffing. Agencies are struggling to find and keep good talent. And that conversation always leads to the topic of culture.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Agency owners are notoriously ill-informed (and uncomfortable) when it comes to their agency’s finances. Which means they make important decisions in the dark.