Podcasts

Making a profit is the goal of any agency owner. But too often, the way we think about profit actually hurts our agency. The standard equation (sales – expenses = profit) can lead to bad decision-making. We are willing to accept the leftovers (profit) rather than running our business to deliver profit as a key […]

No matter what kind of agency you own, where it’s located, or how large it is – there is a truth about your business. You are literally and figuratively on stage every single day. Whether you’re on the phone with a client, sitting across the table from a few people, or standing on the stage […]

Branding has always been a cornerstone of my own agency. We’ve spent a ton of time and effort building brands for clients. We have, like all of you, created what we think of as a proprietary process around brand, and it’s a topic that I have a great passion around. Many of you are either […]

If you’ve ever hung out with me for more than 10 minutes, you’ve probably heard me say something like “there are no bad clients. But there are bad clients for YOUR agency.” I do believe that there’s an agency out there for every client. But it very well may not be yours. One of the […]

One of the most rewarding aspects of AMI is that we can give agency owners a sense of perspective. Owning and running an agency is lonely and isolated. You make decisions based on what you know and usually you only know your own reality. I love it when I can shine a light on how […]

A frustration for many agencies today is that it’s tough to get clients to commit to ongoing retainers. Post recession, clients are drawn to project work as opposed to the longer-term, on-going work that agencies prefer. There are many factors that play into this and some agencies have cracked the code of earning a client’s […]

It started with the cats. Who knew cats were trend setters but when it comes to video they were on board long before we were! One of the biggest trends I’ve seen over the last five years is the proliferation of video. You can’t go anywhere (Online, mass transit, Times Square or your home security […]

When I think about this episode, it’s all about voice but not just in the way that you might first assume. Stephen Woessner and I taught a workshop together in January called Creating Content that Creates Revenue. One of the big themes from that workshop was the idea that most agencies really haven’t defined their […]

A lot of agency owners say to me, “Drew, I know you’re running your own agency and I know you’re running AMI. I know you’ve got some other things on the side like real estate. How in the world do you get it all done and how do you keep yourself organized, on track, and […]

A healthy agency, on average, loses about 10-15% of their AGI every year through client attrition. That means that just to stay even, you have to sell. If you want to grow – you have to sell. If you want more money to give raises, bonuses or take a little for yourself – you have […]