Turning your agency into a big idea machine!

It doesn’t matter what kind of agency you are – you get hired for and paid for your ideas and strategic thinking. Clients are looking for subject matter expertise and thinking partners. They want an outside perspective and fresh ideas.

But for many agencies – those strategic ideas are tough to generate on-demand or only one or two people in the shop (usually the owner) are tasked with coming up with them? We suffer under the misperception that only certain people have the “gift” of being able to be innovative.

This workshop will teach you how the world’s most prolific innovators come up with great ideas that deliver extraordinary outcomes. And that you can do it too.

You’ll learn:

  • Why innovative thinking is the #1 quality clients look to from their agencies
  • How we lost our natural ability to think innovatively
  • Ways to draw inspiration from the iconic brands, but make the ideas unequivocally your own
  • The simple, repeatable, and scalable 5-step process that teaches you how to come up with great ideas on demand
  • How to teach everything you’ll learn to your team, so you no longer have to be the lone big idea person in your agency

This hands-on, adventurous workshop will remind you just how innovative you are and give you a framework to share with your team so everyone in your shop can re-ignite their creative genius. Even the accounting people!!


You’ll learn how to rethink everything you believe about innovation. We’ll teach you how inspiration from anywhere can lead to measurable business outcomes. You’ll walk away feeling confident to introduce new ideas, make good ideas better and instill a culture of innovation by everyone.

Your instructor: International speaker and best-selling author Carla Johnson will show you how to recognize inspiration everywhere and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your agency.

Who should attend: Agency owners, leadership teams and business development directors who are charged with growing the agency by landing new clients and growing the clients you have.

There is no greater advantage you can have as an agency. If your ideas are more plentiful and more effective, you will win and keep more clients.

 Sign up for the RE:Think Innovation Workshop Today!

July 11 & 12, 2023 in Denver, CO at the Tivoli Student Union (Auraria Higher Education Center).

Register securely online here

Tuition: $1,995 for the first attendee. $1,795 for each additional attendee.  ($200 discount per person for AMI peer network members)

Tuition price per person includes all meeting materials breakfast both mornings and lunch both days. Travel, accommodations, and dinners are not included.

Money-back guarantee: if you are not completely satisfied with this workshop for any reason, just call or send us an email, and you will be refunded 100 percent of your tuition – no questions asked. In all the years we have offered this workshop, no one has ever asked for a refund.

About Drew McLellan:  Drew is a 25+ year agency owner, national speaker, AdAge ranked blogger, facilitator, and CEO of Agency Management Institute. He works with the owners and account service staff of over 250 agencies a year – helping them increase their bottom line. He has written multiple books including his latest, Sell with Authority, and is often found quoted in the pages of the New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal said: “Drew McLellan writes one of 10 blogs every entrepreneur should read.”