The image that most professionals have about posting on social media isn’t too positive. In fact, it’s usually downright horrible. When you picture “posting on social media,” what image comes up? Teenagers sprawled on their beds and posting Instagram selfies on their phone? The hipster taking a picture of their food at a restaurant for [...]
It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful of articles pull in the largest percentage of traffic and conversions. Just look at your own data. A report of your top posts [...]
Long after the Web evolved into a marketing tool that could be used by brands, agencies scrambled to hire executives that knew digital. Advertising became so obsessed with the idea of digital that they felt the need to change the way they did business to keep up with the rhetoric. Digital Jedis and other strange [...]
So you’ve just hired a recent college graduate to handle your agency’s social media accounts. Congrats. Your Twitter account might get a few more followers, but you want more than that, right? The truth is that it takes more than hiring digital natives to make your agency digitally savvy. Don’t get me wrong — hiring [...]
“Going digital” isn’t a passing trend. Companies are learning — and proving — that building a flexible, integrated agency with a digital emphasis is essential. And that lesson is still being learned the hard way, even at the world’s most prestigious organizations. BuzzFeed leaked an internal report from The New York Times this week, providing an [...]
