Get the most from your credit cards
I know that sounds crazy, but the reality is most agencies use their credit card pretty liberally. We have a lot of expenses we run through on our cards and we want to make the most of credit card benefits. We can create our own currency by choosing the right credit card. Watch »
Repeat what matters
This is a simple but very important reminder, worthy of repeating. When we are communicating with our team our clients, or our prospects we need to bake in opportunities for repetition. When we repeat what matters, we verbally underline and bold it... and that leads to retention and action. Watch »
Using your all team meetings well
The start of the year is an opportunity to really rethink how you're going to show up in the new year. And we think about it from a goal perspective. We think about it from a resolution perspective. I want you to think about it from your team meeting perspective. Watch »
Are you living your values out loud?
Our agencies are bound by a set of values or beliefs. But I don't think we often think about how we make sure that we are really transparent about how we're living those beliefs. I'm wondering how you visibly live out those values, to show to your team and your clients that those values are something that are really meaningful to you and that you've made a commitment. By the way -- that's regardless of the inconvenience or the cost to honor that and to be true to that. Watch »
Can your employees actually buy your agency?
In our initial M&A conversation with many owners, they’ve mad a false assumption that they have to find an outside buyer because their employees couldn’t possibly afford to buy their agency. Beware of assumptions! Watch »
How are agencies making money doing video?
I recently got asked this question: Is there a way to properly manage a client's organic social media and still make a profit? So much goes into creating video content. Are most agencies getting away from truly beneficial organic reels? It's so high touch. So yes, there's a way, but it's usually a collaboration with the client and agencies who are making money doing organic social videos or doing a couple of things. Let's look at what they're doing. Watch »
Payroll ratios what’s too low
In the realm of business payroll management, it's crucial to maintain a payroll ratio of around 55%. However, we often come across marketing agencies with a payroll ratio as low as 45% or 50%, sounding an alarm for potential operational issues. This situation indicates a risk of either underpaying key personnel, putting the agency at risk of losing valuable staff, or operating with inadequate staffing levels. In the competitive landscape, especially in the US or North America, sustaining an adjusted gross income (AGI) allocation of less than 55% to your team poses significant challenges. While managing expenses is a valid concern, striving to keep payroll below 55% may inadvertently strain your team. It could signify a shortage of personnel or, more concerning, an underpayment issue. Despite improvements in the job market for employers, the reality remains that highly skilled employees are in demand and susceptible to recruitment efforts from headhunters, other agencies, and even clients. To foster a thriving marketing agency, maintaining an appropriate payroll ratio is not just about managing costs but also about ensuring the well-being and satisfaction of your team, which is crucial in retaining top talent amid the constant recruitment pressures. Watch »
Does your environment tell your story?
Does your office, or your zoom background, or however you present yourself, even your RFP proposal covers truly express who you are as an agency? Is it expected? Is your website expected? Does it look like everyone expects it to look? And if so, could you dig down one or two more layers and find something that would be surprising, that would be delightful, that would make somebody think more about who you are and how you think and how you work together, either with your own team or with the clients that you serve. Watch »
Can agency employees think like an owner?
Many agency owners want their employees to think like an owner. And what we mean by that of course, is we want them to care as much about the business as we do and we want them to make decisions that are in the best interest of the agency rather than themselves or even their department. In some cases, we're talking about a leadership team. But the reality is it's pretty hard to think like an owner when you've never been an owner and when you don't have the weight things like can I make payroll this month? Watch »
What’s the biggest mistake agency owners make?
There are many challenges that come with some pretty big consequences when you own an agency. But the greatest consequence is when the agency owner does not build wealth outside the agency while they still own it. Watch »
