One Message
Clients are notoriously slow at responding to email, but there's a trick to speeding things up. Stop stuffing 5 lbs of info into a 1 lb bag! Watch »
Why Should You Pay Yourself More?
Many agency owners underpay themselves in an effort to manage the books, pay their people better, etc. But you're actually hurting yourself and the agency when you do that. Here's why. Watch »
PM versus AM
The title project manager seems to create some confusion for folks, especially when it comes to understanding the difference between a PM and an AM. Here's the scoop. Watch »
The “R” Word
Clients do not respond well to the word retainer. But that doesn't mean you shouldn't negotiate for that type of relationship. It's more about how you say it than what you say! Watch »
Are You Really Being Candid?
Want to be a successful agency owner? One of the skills you need in your toolbox is the ability to have difficult conversations with candor and clarity. Watch »
Upselling
Every agency should be earning most of their new revenue from existing clients. How do you make that happen? Watch »
Compliment them
Looking for a way to connect with a prospect you haven't met yet? An easy and kind way to get on their radar screen is to look for ways to compliment them. Watch »
The 80-20 math rule!
Understanding agency math is critical if you want to run a profitable shop. The importance of AGi and how those dollars are spent cannot be over-emphasized. We often rob from the wrong category (profit) to shore up the others. Watch »
Not One And Done
One of the most important roles we play as leaders is being a coach or teacher. But many agency owners seem to have unrealistic expectations about what that looks like. Coaching is never one and done. It's an on-going effort. Watch »
Doing tough conversations well
You can't avoid it. You need to have difficult conversations with your agency employees. And they need to have tough conversations with each other and with you. There are some tips and tools that can help those conversations go smoothly and build trust and confidence among your team. Watch »
