My guess is that you’re much closer to being a published author than you think. In this week’s video, I’ll walk you through how my co-author Stephen Woessner and I wrote our latest book, Sell with Authority.

If we can get it done — so can you! And you are further along than you think.

View Video Transcript

Hey everybody, Drew McLellan here from Agency Management Institute. This week, I am coming to you from Austin, Texas. So just in the last couple weeks, this new book that I have co-written with Stephen Woessner from Predictive ROI is out on the shelves, in bookstores across the land, and of course, on amazon. And you know I wanted to talk to you today about this book, Sell with Authority, not about the topic of the book. We’ll get into that later. But what I wanted to talk about was the process of writing the book. So many of you have told me you want to write a book, and you want to use that as a way to position yourself as an authority or an expert, which by the way I’m a big fan of, hence topic of the book. But here’s how we did it: So both Stephen and I have super compressed schedules. We’re on the road a lot. And so a couple years ago, we were scheduled to teach a workshop together. And as we were working on the content for the workshop, I said to him, “You know what I think this has? The makings for a great book. And so we talked about it a little bit. And in that moment, we decided that we were going to take the workshop content and turn it into a book, which meant we thought about the workshop content a little differently. So we outlined the workshop content to be best for the workshop, but then we also took the outline for the workshop content, and we outlined it for what would be great for the book. Then we taught the workshop, and we videotaped the entire workshop, not for the visual quality, but for the audio quality. We then transcribed the entire workshop. So we took our outline post workshop, and we tweaked it a little based on how the workshop went, the questions that were asked, where people had the the biggest struggles understanding content, where we could have kind of picked up the pace  and gone through some of the content a little faster. So we used the workshops experience to sort of inform how we were going to structure the book, and then we had all of those videos transcribed, and we matched up the video content so the transcriptions with the chapters. And the transcriptions then became the basis each chapter. So we divided up the the chapter list, we took the transcripts that were related to the chapters we were assigned to writing, and then we used the transcripts as sort of the starting place to shape the chapter. And so then each chapter was written. And then what I know I did and Stephen did as well is, so I would augment the workshop content with other writing, and we peppered in a lot more examples in the book than we had time to talk about in the workshop. And then Stephen gave me his chapters, and we knitted them together. But they sounded from a writing style pretty different. And so then what I did, because I am more the natural writer of the two of us, what I did was I took the chapters, and I sort of feathered them together so that they sounded more kind of, there was more continuity in the writing style and all of that. And then we sent it off to a bunch of editors and and other people who helped us make it much better than our draft was. And we worked with a publisher who I’m happy to introduce anybody to called Bookpress Publishing here on the back of the book. And they really helped us improve the book in terms of the way the content was written and the way it was formatted and presented. And then we brought took the book content, once we were happy with the words, we took that book content back into my agency, and my creative director, Robin, laid it out. And then we gave it back to the book publisher to do their magic with it, and then off to the printer it went. So what I’m telling you is you probably have two-thirds, half of a book in some other content that you’re using or teaching or talking from, so you don’t have to start from scratch when you write a book. Alright? We’ll be back next week, and talk to you more. Alright, see you next week.

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