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Your top line is not the only way to grow your bottom line
Many agency owners believe that to grow your bottom line, you have to grow your top line, your # of FTEs and your client volume. That's just not the case. Watch »
Worst day of an agency owner’s professional life
There is no worse day in an agency owner’s life than when we have to lay off staff. Letting someone go because they’re doing a lousy job is tough but letting someone go because you don’t have enough income to keep them is a horrific day. But it’s one of the most important (and often ignored) business decisions we are sometimes forced to make. There are ways to handle it that are better for all concerned. If you have to do it — do it well and with kindness. Watch »
A new danger that gorilla clients pose to agencies
There's a new trend on the horizon that is punching agencies right where it hurts. If you have a gorilla client -- beware. They seem to be willing to sever ties in a blink these days. Watch »
Agency Partnerships
Partnerships are a common agency leadership model and they can be incredibly effective. But, they can also bring challenges to the business. How you structure and care for your partnership is essential to long-term success. If you share your agency with other partners -- how do you keep it healthy and productive? Watch »
The duality of agency life
Agency life is an interesting blend of both leading and serving our clients. To be successful and to build long term relationships with our clients -- we have to be adept at both sides of our dual role. Watch »
How do you use details to delight?
How does your agency use detail to delight your clients? Where do you go that little bit extra to show your passion, commitment, and creativity? Watch »
Spec Creative — should agencies do it?
Spec creative. Should agencies do it? Why would we give away one of our core offerings? Can you win new clients without doing it? Watch »
Agency leaders love to learn — book list 2019
Agency leaders and owners are voracious learners. In our AMI peer groups, we share many best practices -- including resources (like books) that we find particularly valuable. I've put together a list of the books my AMI agency owners recommended in 2018 for you to download. Watch »
360 some days from now
The biggest factor in where your agency will be a year from now is you. You are the X factor. Do you know what you need to do (and stop doing) to make sure you end up where you want to be? Watch »
Leverage your content
Agencies struggle to create content that is meaty and meaningful. I think it's a daunting task that actually can be managed pretty easily -- if you think in the right terms. See if this is helpful as you plan out your 2019 content. Watch »
