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A very ugly return policy
So many agency owners give away equity in the agency they've poured their heart into building only to find the gift didn't result in the outcome they'd hoped. Watch »
Where is your 2023 revenue going to come from?
A healthy agency will get 60-70% of its net new revenue from existing clients. This ratio is even more critical in 2023. Watch »
The whole employee
Your employees want you to see them for more than just your employee. They want a genuine connection with you that goes beyond work. Watch »
Employee anniversaries
Employee loyalty and longevity are two of an agency owner's greatest gifts. How do you reward your team members on significant anniversaries with your agency? Watch »
Rituals
Rituals are an important element in creating a culture. You can use them to celebrate, connect, and create memories. What rituals would your team say are vital to your agency? Watch »
The Platinum Rule
We should not assume that everyone is motivated by the same things that we are. The golden rule isn't enough. Watch »
Don’t Assume
Just a reminder not to assume what you believe your team, clients, or partners know or understand. Better to overcommunicate! Watch »
It’s Resolution Time
Tis the season for setting goals and making resolutions. I have a twist on the age-old habit that I’d like to suggest. Watch »
Love Your Niche
There are a lot of reasons to choose a specific niche for your agency, but one trumps all the others. Do you love it? Watch »
Revising your AGI per FTE target
For over a decade, the goal has been to have at least 150K in AGI per FTE. Inflation, escalating salaries and benefits costs, and operating expenses ll have forced us to revise that equation. Watch »
