How to Manage Digital Marketing Team
Every year, I get to hang out with 30+ digital team members from various AMI agencies hailing from California to Connecticut and everywhere in between. They come together once a year to pick each other’s brains, learn about new tools, [...]
Who should be on your leadership team?
A few of the agencies we’re working with have committed to building a leadership team and actually holding each other accountable (you all let each other off the hook way too often) for the internal goals they’d agreed needed to [...]
You can crush those internal goals
In the last couple weeks, two agencies I’ve been working with onsite, every quarter wrapped up our first year together. As part of their homework, they had to prepare a PPT deck of every goal that they had crushed as [...]
How to Strengthen Your Agency’s Hiring Process During a Pandemic
Attracting and retaining talent is likely a challenge in this unprecedented time. The coronavirus pandemic forced agencies around the globe to go fully remote whether they were ready to or not. Only 16% of HR professionals say they were ready [...]
Getting it all done
I can remember early in my career I was bemoaning the fact that I couldn’t seem to get it all done. My boss started laughing. Like belly, starting to cry laughing. At me. When he finally caught his breath, he [...]
Your boat can only carry so much weight
Agency owners are, for the most part, some of the bravest people I know. They have put everything on the line to start/own their agency and every day they face and move past tough decisions. But if there’s an Achilles [...]
Timesheet compliance for agencies
First, let's dismiss the idea that timesheets are somehow unnecessary. It doesn't matter how you bill, from time and materials to value pricing -- you still need accurate, daily timesheets. Timesheets actually have very little to do with billing. They're [...]
Did you email me?
A couple years ago, I updated my OS on my laptop and it literally ate any email sent to/from me after 2015. I went through several weeks of trying to get back to all of the people who had emailed [...]
What cornerstone content are you creating?
I believe agencies need to shift their own (and their clients’) content creation from a cost to a money-making machine. Every agency I know is creating content but few are monetizing it. Honestly — that’s mostly because the content created [...]
Who is in your posse?
When I started my agency back in 1995, I was the perfect combination of arrogant and ignorant. “How hard can running an agency be?” I thought to myself. Well, as you might guess, I found out in a hurry. There [...]
