Sharing Agency Performance Goals—It Changes Everything
If you’re operating your agency with the goal of achieving the performance metrics of 55/25/20 recommended by the AMI, it’s easy to see in any given month just how well the agency is performing. Those three numbers should be the [...]
The Principle of Dual Minds—the Secret to Business Success
I’m really enjoying billionaire investor Ray Dalio’s book, Principles. Dalio writes very candidly about his journey in life and work, and the principles he has developed that guide him. Chapter 3 in Part II of the book is titled ‘Be [...]
Your clients are still struggling with ROI from existing customers
Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of existing customers. In 2008, when asked if brands were fully realizing the revenue [...]
How Agencies Can Benefit from Tax Planning
Is tax season really over? While the filing deadline for individual and corporate taxes has come and gone (unless of course, you’ve extended), from a strategic standpoint, tax season may be over, but the need for tax planning is really [...]
Niches Get You Riches: What Your Agency Marketing Strategy is Missing
There’s that word: niche. And you’re likely thinking: “One more consultant is telling me to eat my vegetables.” If you are an agency owner and have thus far resisted niching as part of your agency marketing strategy, think you don’t [...]
How to Build Your Agency’s New Business Machine Without Over-hiring or Over-automating
When it comes to sales, marketing agencies are at least 20 years behind the most cutting-edge industries. According to a Hubspot survey, 44 percent of agencies don't use a CRM, 42 percent haven't defined their ideal client, and 90 percent [...]
You Must Treat Your Agency Like A Client To Truly Define It
In a saturated market of lookalikes, potential clients don’t want to hire the same agency everyone else is hiring; they want something different. To stand out and provide that experience to its clientele, an agency's leaders must identify what makes [...]
The Secret to Success for Agencies—The Sales Playbook
One of the first areas that many ad agency owners look to delegate is sales. Maybe they started their own firm because they liked the creativity and not the business side. Maybe they enjoy sales but it just takes up [...]
How To Level Up Your Agency And Gear Up For Growth
Doubling your agency’s size from roughly 35 employees to 65 employees serves as the leveling-up stage where you take on bigger and better clients (and often better employees to serve them). As an owner, you’re no longer in the weeds [...]
How to do a content marketing audit in 8-steps (plus, best practices for fixing your content)
It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful of articles pull in the largest percentage of [...]
