How CMOs Should Combat The Disintegration Of The Agency-of-Record Model
Like the Don Draper three-martini lunch, the agency-of-record model is becoming a thing of the past. Big brands like General Motors and PepsiCo are building agency teams rather than trusting one agency to handle all their creative needs. Back when [...]
Why Agencies are Notoriously Bad at Wooing New Business
New business isn’t something most agencies worry about — until it’s too late. Unfortunately, “too late” is often the moment after you’ve lost your biggest client. Every agency owner dreads this moment. After receiving the call, he rallies the leadership team [...]
Accelerate Agency Vision by Getting on Your Soapbox
Agencies are beautiful, chaotic places to work. The nature of creative client work means the agency is always in a state of flux, growing and pivoting as clients do. The ability to adjust quickly is critical to survival, but it [...]
Types of Agencies: What Kind of Agency Do You Want to Build?
Agencies face all sorts of challenges as they struggle to decide what kinds of clients to serve and what kinds of deliverables to offer, and there are many different types of agencies you can be as well. For this special [...]
Why Fickle Clients Are More Profitable In the Long Run
Everyone wants to be the quarterback — the agency that signs a client and is ushered right into the C-suite to serve as the backbone of the client’s marketing strategy. Your agency loves clients like these because they value the same [...]
Risking Business: Agencies That Are ‘Pushy’
Since the clock struck midnight on Jan. 1, I’ve seen a lot of articles trying to predict the future of agencies. And I’ve uncovered a common theme: Agencies need to be better this year. They need to be faster, smarter, [...]
Looking For a Job? Ditch the Resume Tips and Open a Marketing Book
For many unemployed young people, the job hunt is a dismal pursuit. Books about resume writing state the importance of “standing out,” but it’s hard to showcase your achievements when everyone around you has comparable triumphs. Even that stellar academic history [...]
How to Nurture Relationships & Build Your Network with David Fisher
“I hate networking.” I can almost hear the collective moan from agency owners when the subject of networking comes up. Most of us think it’s either a waste of time or it makes us feel uncomfortable, like used car [...]
How to Run an Ad Agency
Working at an agency means you get to hang out with smart, creative people all day long. It also means you’re dealing with a lot of strong personalities — imaginative, outspoken, and sometimes a bit too confident. When you step [...]
Sharing Data: Why It’s Crucial To A Successful Agency Partnership
You wouldn’t visit a tailor and request a custom-made suit without providing measurements, would you? So why would you approach an agency in search of better lead generation without sharing data? In short, you wouldn’t. Yet this happens all the [...]
