The Importance of Customer Experience in Inspiring Customer Loyalty with Peter Shankman
Developing outstanding customer service. Inspiring unwavering customer loyalty. Creating passionate customer advocates. We all want it. We all need it. But how do we get it? “I think at the end of the day all you have to do to [...]
How to Price Digital Marketing Services
Are you struggling to determine how to price digital marketing services? Do you find yourself asking how does your pricing align with other agencies? What KPIs are other agency owners tracking? What should my profit margin be? How many clients [...]
How to Create a Modern, Content-Driven Agency with Paul Roetzer
Start with the end in mind, as Stephen Covey taught us. But you’re not going to get there without intentionally putting together a plan and then measuring your progress along the way to make sure you are meeting or exceeding [...]
Positioning Your Agency as a Thought Leader Using Niche Blog Posts with Michael Gass
“We’re a full service integrated marketing agency. We partner with our clients.” Sound familiar? Is this how you describe and position your agency? Hopefully not if you want to attract the best clients for your agency. Generalist agencies don’t [...]
The Biggest Challenges Agencies Face Today with Michael Farmer
Running or owning an agency is not easy. And it seems that these agency problems and challenges are getting tougher to face every year. Many agencies are watching their workloads grow while their fees and profits seem frozen in time. My [...]
The 4 Most Common Financial Mistakes that are Costing Your Agency Money
Whether you like it or not, there are several financial mistakes being made in your agency today that are costing you money. You’re in business to make money, so every step you can take to prevent these mistakes is worth [...]
Building Your Business for the Future with Jason Swenk
One of the goals of many agency owners is to build a business that has enough value that someone will want to buy it from them down the road. If you got a call with a cash offer for your [...]
Agency best practices — what to do when your client is stalled
Short of losing out on work, I'm not sure there's anything more frustrating then when a client is stalled on a project. You know how it goes. Client calls with their hair on fire. You move heaven and earth to [...]
Developing A Content Marketing Strategy that Actually Works with Joe Pulizzi
Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event Content Marketing World [...]
What Does Scope of Work Mean?
One of the most annoying and expensive aspects of running an agency is when you do a lot of groundwork on a project and then the client pulls the plug before you've been paid. The phrase is actually an American [...]
