All we want is a loyal client
Is there such a thing as a loyal client? I think we all know a few. But the truth is, most agencies hang onto a client for 3-5 years and then they're looking around. If we're really honest with [...]
What is an Account Executive in Marketing?
What is an account executive in marketing? What does account executive training consist of? In most agencies, an AE's first day consists of: A "fill out all the paperwork" meeting with your HR/accounting person A quick tour of the office, [...]
Build a better agency with better hires
Are you tired of thinking you've found a great new employee only to be disappointed again? You can definitely build a better agency with better hires. An advertising agency can be a tough place to work: We live in a [...]
Hey agency owner – how do you monitor and measure your agency’s financial health?
We’ve talked about the advertising industry’s love for gross billings. But again, gross billings is a misleading metric. So much of your result is impacted by the kind of services you’re offering your client and what the cost of goods [...]
Hey agency owner – do you have an integrated digital strategy?
Having a flexible, integrated agency with a digital emphasis isn’t an option, it’s a necessity. It’s the rare client that doesn’t just assume that you have some expertise in digital. And yours would be the rare agency if the transition [...]
Hey agency owner – have you made the transition from corporate to small business?
Many people dream of starting their own businesses. Making the transition from a corporate to small business environment can either seem deceptively simple, or can feel like you’re the only one speaking a language you understand. Assuming that processes and [...]
How to Find Prospects for Your Business
Here is a tip on how to find prospects for your business, agency owner: Don’t waste your time chasing after every person interacting with your content, you’ll drive yourself crazy and it’s not worth the time. Here’s why: Agencies are [...]
Account Executive Training
We just wrapped up one of our account executive training workshops -- we call it the Advanced Account Executive Bootcamp. A great group of dedicated account executives who all want to lead their team to even greater success. Whether I'm doing [...]
Hey agency owner — fire someone today
Yes, you heard me right. I am talking to you, the agency owner. And I want you to fire someone today. In doing so, you'll improve employee morale. You're thinking I must be the Scrooge of agency life -- suggesting [...]
Hey agency owner – are you competing against the big guys?
In this era of instant access to just about anything, clients are seeking out not only a good product but a personalized experience and human connection. Mass produced options may be convenient for customers and cost effective for corporations, but [...]
