You and your team are good at what you do. You’re smart, you work hard, and you’ve excelled in your professional skill area. But you’re not salespeople. Since money doesn’t grow on trees, and there’s usually a correlation between effort and earnings, something needs to keep the lights on at your agency. Conversations Are The [...]
In December 2018, Wired published a shocking account of Elon Musk’s infamous firing sprees during Tesla’s Model 3 production struggles. According to the article, Musk’s frustration with low productivity and failure to meet standards led to the firing of some 700 employees -- many of whom never knew why they got the boot. Tesla hit several [...]
It's the end of the 1st quarter — are you happy with where your agency is standing? It’s so easy to get caught up in the flurry of clients’ needs, demands of the day and the all mighty To Do list. All the while, you’re treading water and your agency is much like it was [...]
Most agency owners don’t have backgrounds in finance. Agency owners who shy away from responsible financial management typically run into unnecessary challenges come tax season (if they even make it that long). By following a few simple tips, agency owners can master administrative tasks that come with running a company, especially in today’s changing tax [...]
The recession damaged a lot of agencies a few years ago, but one of the most damaging aspects of the financial crisis was that many agencies and their owners had to scramble just to keep the doors open. They were cutting deals, taking work they shouldn’t have and getting by on less for a long [...]
Businesses lose employees all the time. What’s the problem? In a word, culture. You can throw money at top talent all you want, but if you don’t inspire your teams, you’ll struggle to attract employees in competitive job markets or retain your best workers in the face of tempting offers. To create that happy culture, [...]
We’re a full service, integrated marketing agency. We partner with our clients. Sound like something you might say? I hate to tell you-you and most other agencies-many agencies struggle with how to truly differentiate themselves from other agencies. And it isn’t easy. But it starts with recognizing that every client is not a good client [...]
Collaborative creativity has turned agency life upside down. Account services personnel are just as likely to bring innovative concepts to the table as graphic designers. In this rearranged agency atmosphere, managers and CMOs have to learn how to bring forth everyone in-house to achieve creative genius. In order for agencies to develop a culture where [...]
For many agency owners, the constant grind of winning new business but feeling like you’re treading water because it just replaces the revenue from lost business is grueling and disheartening. We all know that it’s tough to make money on a new client right off the bat. No matter how aggressively you price it, you [...]
A stellar resume isn’t enough to stand out in a pack of fellow applicants anymore. Sticking to traditional methods no longer works; applicants must prioritize new methods to differentiate themselves. The key is to think like a marketer and devise a personalized campaign for each company with which you’re hoping to land an interview. The most effective [...]
