Keeping the Lights On at Your Agency is Easier Than You Think

You and your team are good at what you do. You’re smart, you work hard, and you’ve excelled in your professional skill area. But you’re not salespeople. Since money doesn’t grow on trees, and there’s usually a correlation between effort and earnings, something needs to keep the lights on at your agency. Conversations Are The [...]

Avoid Elon Musk-Style Firing Sprees by Having Hard Conversations Sooner

In December 2018, Wired published a shocking account of Elon Musk’s infamous firing sprees during Tesla’s Model 3 production struggles. According to the article, Musk’s frustration with low productivity and failure to meet standards led to the firing of some 700 employees -- many of whom never knew why they got the boot. Tesla hit several [...]

Hold On To Your Money: How New Tax Laws Affect Agency Owners

Most agency owners don’t have backgrounds in finance. Agency owners who shy away from responsible financial management typically run into unnecessary challenges come tax season (if they even make it that long). By following a few simple tips, agency owners can master administrative tasks that come with running a company, especially in today’s changing tax [...]

Losing Employees to Clients or Competitors? This Is the Secret to Retaining Them

Businesses lose employees all the time. What’s the problem? In a word, culture. You can throw money at top talent all you want, but if you don’t inspire your teams, you’ll struggle to attract employees in competitive job markets or retain your best workers in the face of tempting offers. To create that happy culture, [...]

It Takes an Agency To Raise A Creative Idea: Here Are 4 Strategies To Spur It

Collaborative creativity has turned agency life upside down. Account services personnel are just as likely to bring innovative concepts to the table as graphic designers. In this rearranged agency atmosphere, managers and CMOs have to learn how to bring forth everyone in-house to achieve creative genius. In order for agencies to develop a culture where [...]

To Stand Out Amid a Sea of Qualified Talent. You have to Think Like a Marketer

A stellar resume isn’t enough to stand out in a pack of fellow applicants anymore. Sticking to traditional methods no longer works; applicants must prioritize new methods to differentiate themselves. The key is to think like a marketer and devise a personalized campaign for each company with which you’re hoping to land an interview. The most effective [...]

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