There will always be uncertainty in life. Instead of pining after a “normal” that probably wasn’t as rosy as you remember, embrace uncertainty and the perspective it brings. In this piece I recently contributed to Forbes.com I discuss how to embrace uncertainty to become stronger and the three steps you can take to get you [...]
As I was racing to turn in my copy for next week’s social media & email marketing campaign and getting the last approvals to my book editor, I found myself at a crossroads and wondering: are these activities going to help me to achieve peace of mind? Even I, who have the best laid out [...]
By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray. In this piece I recently contributed to MediaPost.com I discuss how pinpointing and capitalizing on the aspects that affect your culture, you can strengthen your brand and people’s perceptions of your company.
You can't lead a team effectively until you take steps to regain your confidence. In this piece I recently contributed to Entrepreneur.com I discuss ways to overcome self-doubt and restore your confidence.
If we’ve ever met or you’ve ever watched any of our weekly videos, you know that I love baseball. For those of you who think it’s boring or slow — we should chat. But stick with me through the analogy. Ty Cobb ended his baseball career in 1928 with a career batting average of .366 [...]
Convenient transactions are great, but feeling like an “insider” is even more appealing. People want to be a part of a VIP community with exclusive access to products and services. In this piece I recently contributed to Forbes.com I discuss the allure of subscriptions and memberships goes way beyond convenience. What people really appreciate is [...]
If you’ve heard me say it once, you’ve heard me say it 1,000 times — it’s tough to be a generalist out there. In simplest terms, it means your competition is everyone from the 16 yer old kid who builds websites to every freelancer, to 99 designs to every other agency within your prospect’s knowledge [...]
I know it’s a rare individual who can weather the rocky road that is agency ownership. After spending more than a decade working with over 250 agencies a year (and doing it for my own agency for 25 years) I know it’s not easy. The highs are glorious and nourishing. But the lows — man, [...]
As the pandemic fades, many agency owners are breathing a sigh of relief. I understand the urge to take a break and slow down but now isn’t the time. The agencies that remain flexible and continue to invest in business development initiatives will capture the clients who are eager to rebound from 2020. In this piece [...]
Marketing campaigns take a lot of work. From scoping and strategizing to executing and reporting, even small campaigns can involve multiple moving pieces and lots of planning. With so much work involved it’s important to understand if those efforts have been successful or if they need to be reworked for next time. No one wants [...]
