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Search results for: agency management

A good lawyer saves an agency money, not the other way around with Jamie Lieberman

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Lawyers, financial planners and insurance salespeople. You joke about avoiding them at cocktail parties, but they are definitely not who you should avoid as agency owners. Many owners think of attorneys as an expense. I can tell you – the preventative investment you make with a lawyer to get a good contract and other tools is a pittance compared to what I have seen agencies lose when they don’t have those good tools. […]

September 2nd, 2019|

Building wealth outside your agency with Chris Prefontaine

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] One of the most expensive mistakes many agency owners make is leaving too much money in the business. It’s too easy to forget that the retained earnings in the agency’s checking account is actually your money. You’ve earned it. You’ve paid taxes on it. It should be in YOUR bank account. […]

August 26th, 2019|

Do you lead the work or the agency?

As an agency owner -- do I lead the work or do I lead the agency? This is a twist on the working in versus on the agency. Where do you want to be spending your time? Where does your agency need you to spend your time? For more information about Drew McLellan or Agency Management Institute – visit http://www.agencymanagementinstitute.com or check out the podcast – Build A Better Agency available at all the usual podcast host locations.

August 14th, 2019|

How agency owners can bridge the millennial employee divide with Chris Tuff

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Millennials (people born from 1981-1996) comprise the largest and most diverse generation in American history. Most agency owners are either older millennials or Gen X or Boomers. When it comes to leading the team — sometimes those two worlds collide. They’re coming at the world with completely different expectations, wants, needs and goals. Whenever I talk with agency owners, they almost always talk about the frustrations that come from that disparity. Who are these people and how do we manage and motivate them? […]

August 12th, 2019|

Who should be your agency’s voice?

If you’ve heard me say it once, you’ve heard me say it 1,000 times — it’s tough to be a generalist out there. In simple terms, it means your competition is everyone from the 16-year-old kid who builds websites, to every freelancer, to 99 designs, to every other agency within your prospect’s knowledge base. I am a firm believer in positioning your agency (see solocast #190 — positioning your agency) and then leaning heavily into those niches. When you have a depth of knowledge in a particular space (industry vertical, audience or problem you solve, or in rare cases — a specialty offering like crisis communications) you can begin to build an authority position. Key to claiming that position of authority is creating content that demonstrates your expertise by teaching your audience what you know. (More on all of that in later newsletters! -- You can subscribe here) But who should be that voice of authority? Many agency owners see that ask as “do I really have to be the one who writes all of the blog posts and finds all of the podcast guests?" or whatever your creation demand is based on the channels you want to build out. That’s not what I’m talking about. Who should be the voice/face of your authority position is not the same question as who should create all the content. But let’s put a pin in that for now. If you are like some agency owners, the idea of being in the spotlight (literally or metaphorically) is pretty unappealing. And you’d like to have one or all of your employees step up into that role. Not an awesome idea. Why? Because like the Coca-Cola logo or PMS red [...]

August 7th, 2019|

Building an Agency Alumni Club

Would you, as an agency owner, like a consistent pipeline of amazing future employees? Of course you would -- we all would! One way to accomplish that is to create an alumni club.

August 7th, 2019|

Agency Trends Report Part 2 with Drew McLellan

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] During the spring gatherings of AGI owner peer network members, I walk them through a presentation on trends that I’m seeing in the industry. Then I devote two solocast episodes to these findings later in the summer. […]

August 5th, 2019|

The B2B sales blueprint for agency owners with Dan Englander

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] In all the years that I’ve been an agency owner (almost 25) and worked alongside agency owners (15+) there is a common pain point — biz dev. We love getting to the table and talking with a potential client about how we can help them. However, getting to the table feels like a slog. […]

July 22nd, 2019|

Is your agency sellable? with Terry Lammers

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] I know a lot of agency owners think about selling their shop. But do they think about it strategically? Or soon enough? Do they execute on a plan that will set them up for success 5-10 years before they’re ready to sell? […]

July 8th, 2019|

The litmus test for an agency’s content

I know it sounds ridiculously simple but I'm betting that 95% of agency content does not pass this test. Is your content truly helpful? Are you sharing your best stuff?

July 3rd, 2019|

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