[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] When I talk with agency owners, there’s one topic that often comes up in conversation. They say, “I wish my employees would think and act more like owners!” […]
AMI's Drew McLellan talks about the unique role of the agency owner and how their days should be spent.
AMI's Drew McLellan talks about a financial metric that helps you determine if you have the right number of non-billable FTEs.
AMI's Drew McLellan talks about a financial metric that is an instant health check for your marketing agency.
You have one of the toughest jobs in the shop and it’s complicated by the fact that you can rarely get to your own work because you’re spending your days (and nights and weekends) putting out fires. That has to change. We work with hundreds of successful agency owners and we almost always have to start by re-aligning their day so they can do the work that in uniquely theirs to do. This ebook will walk you through where you should be investing your time and how to begin to make the shift. Fill out our short form to download the 9-page guide.
[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Before the ’08 recession, most agency owners couldn’t fathom the idea of remote employees, let alone working with a virtual assistant they’d likely never meet. […]
[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] It’s something we all dream about – retirement. Selling our agency for big bucks so we can sip Mai Tai’s on the beach. The agency’s name and reputation carrying on with another generation. […]
[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Back in my early days of agency life, there was a production or traffic manager in every agency. Their job was to make sure all of the work was in the pipeline and delivered on time and on budget. Somewhere along the way, as agencies streamlined, that position went away. But now it’s back. And it’s making a huge difference in agencies client retention and profitability. […]
[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Content marketing is growing up. It’s no longer about throwing out random social posts, random blog posts, or making an infographic once a quarter. […]
How many times have you had a prospect say something like: You are a breath of fresh air compared to our current/old agency You actually understand our business Our other agency never asked us questions like this Wow - I actually know where our dollars are being spent with you It feels good, no make that amazing, when we know we are exceeding our clients' expectations, even if it is because they were with a lousy agency before us. That makes it tempting to go out there and shout "we are not like the other guys! Come experience the difference! I totally get why you ask yourself "should I compare our agency to others?" I'm here to tell you, whatever you do, resist the urge. Think back to the 2018 mid-term election cycle and recall what I am guessing we all said or thought as we watched yet another political ad. “Stop talking about how bad the other guy is and just tell me what you will do.” I get the temptation. But avoid it in your own messaging and marketing. You talk about you. Your philosophy of the work. Your defined and tested process. Your unique POV. Your depth of experience. What is it like to work with you. Let them read between the lines and sense the difference. Where you can put some spotlight on the “we’re better than the other guys” is when you share other people’s words and reflections on you. Think: Google and FB reviews (which you should be actively seeking) Testimonials Client referrals The clients you offer to let prospects talk to You can create a cheat sheet of the above mentioned points of difference and ask them to [...]
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