Businesses lose employees all the time. What’s the problem? In a word, culture. You can throw money at top talent all you want, but if you don’t inspire your teams, you’ll struggle to attract employees in competitive job markets or retain your best workers in the face of tempting offers. To create that happy culture, [...]
We’re a full service, integrated marketing agency. We partner with our clients. Sound like something you might say? I hate to tell you-you and most other agencies-many agencies struggle with how to truly differentiate themselves from other agencies. And it isn’t easy. But it starts with recognizing that every client is not a good client [...]
Collaborative creativity has turned agency life upside down. Account services personnel are just as likely to bring innovative concepts to the table as graphic designers. In this rearranged agency atmosphere, managers and CMOs have to learn how to bring forth everyone in-house to achieve creative genius. In order for agencies to develop a culture where [...]
For many agency owners, the constant grind of winning new business but feeling like you’re treading water because it just replaces the revenue from lost business is grueling and disheartening. We all know that it’s tough to make money on a new client right off the bat. No matter how aggressively you price it, you [...]
A stellar resume isn’t enough to stand out in a pack of fellow applicants anymore. Sticking to traditional methods no longer works; applicants must prioritize new methods to differentiate themselves. The key is to think like a marketer and devise a personalized campaign for each company with which you’re hoping to land an interview. The most effective [...]
I learned a few things spending two days with 30+ agency employees who are charged with delivering digital (websites, digital media, SEO/SEM, Adwords, apps, marketing automation, etc.) to agency clients. We did a deep dive into how they’re getting it done and how they’re staying current. One recurring theme kept cropping up and that was [...]
Billboards aren’t just background on road trips. Integration of outdoor advertising and strategic placement continues to work in the digital age. People spend so much time in front of screens now that real-life advertisements have more power than they used to. The pathway from outdoor ads to increased revenue is straightforward -- but success depends [...]
I have a brilliant idea that I know could net me billions (with a b) of dollars. I should recruit/hire and train new business people for agencies. I could charge a premium for these sales superstars who not only understand the agency business but can have a deep discussion around any business issue and can [...]
Every company has a niche—even those that serve other companies. Marketers need to understand that opportunity is not limited—value is. Most agencies offer a wide variety of services, but only a few can claim to be the go-to experts in specific fields. An expert agency in one field is far more marketable than a jack-of-all-trades agency [...]
Everyone, even agency owners, makes mistakes now and then. However, the issue becomes more serious when the core of those mistakes (especially if they are repeated) is the agency's overarching business development strategy. If that is flawed, then the business is at risk. One of these common biz dev issues is what I call the “feast [...]
