A Fresh Slate
I want you to see what the ideal agency looks like and I want you to see the gap between what that agency is and what you have.
Celebration Walls
Don't underestimate the power of celebrating what matters and of surrounding yourself with mementos that remind you of the value that you bring to the world by the work you do.
Making the most of embedded employees with Drew McLellan
Over the last couple of years, many agencies have started reaping the benefits of embedding an account executive in a client’s office. By that I mean someone from the agency team literally has a desk or office in a client’s business for a set amount of time every week. This trend was growing prior to the pandemic and actually held its own during the work from home period of 2020. Now that more agencies and clients have returned to the office, this becomes a very viable option again. In this episode, I want to talk about what this means, how to do it well, and both the risks and value of doing it. […]
Elements of authority
I am a firm believer that agency biz dev is absolutely tied to earning a position of authority for your agency. What does that mean exactly? Here are the elements of being an authority.
Why the dip?
I wanted to dig into why I think agencies experience the ups and downs and how you can be the exception to the rule and not dip as deeply or as often.
Financial Peaks and Valleys
I've yet to see an agency that grew year over year forever. Because we see the financials of hundreds of agencies -- we see the patterns. And there is a definite pattern for both the financial peaks and those years when you dip into a valley.
Set Yourself Up For Success
And that's what January feels like, lots of new starts for all of us. And one of the things I'd like to suggest, strongly suggest, is that you don't start at a disadvantage.
Don’t lose the good
We were all VERY ready to welcome 2021, weren't we? And I think we can all agree that 2020 brought some huge challenges on both the personal and professional front. But before we kiss it goodbye...I want to remind you that there might have been some good in there as well. Be careful about throwing the baby out with the bath water.
Zoom Fatigue
As you enter into 2021 and you start setting up meetings, just be mindful of how exhausted people are from being on Zoom all day and be a little more judicious about deciding when a Zoom meeting is required.
Student Loan Bonus
The CARES Act allows employers, like agency owners, in 2020 only, so this is a special pandemic change to the IRS rules
Need a new search?
If you didn't find what you were looking for, try a new search!
