Word of mouth marketing is the #1 way to gain clients in 95% of agencies. Learn processes to scale and leverage your word of mouth marketing. For 95% of all agencies, referrals and word of mouth are the #1 method of gaining new clients. On the one hand, that’s great. It means your clients, friends, and peers love and trust you enough to introduce you to their friends and colleagues.
Read More →[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] When you think about or define a global agency, do you think of those giant conglomerates that started on Madison Avenue and have mushroomed into marketing behemoths?
Read More →[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] We talk to clients about positioning every single day. We walk them through differentiation strategies. When they don’t take our advice, we walk away shaking our heads.
Read More →[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Agencies have an accountability problem and it starts at the top. Every day, as owners and team members we make promises to our team. I’ll get the copy to you by 5.” Or, “I’ll have my part of the RFP done by Tuesday.”
Read More →[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] The number one barrier to growth for agencies in 2019 is staffing. Agencies are struggling to find and keep good talent. And that conversation always leads to the topic of culture.
Read More →[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Agency owners are notoriously ill-informed (and uncomfortable) when it comes to their agency’s finances. Which means they make important decisions in the dark.
Read More →Social media strategy and generating sales for clients is agency life. Learn how to create opportunities using social media strategy. Staying on top of the social media landscape and what it means in terms of going from engagement with fans to ultimately generating new opportunities and sales is one of those ongoing tasks in agency life.
Read More →[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] This is one of those episodes that proves that you don’t know what you don’t know. We’re tackling the subject of health insurance – how to manage costs as an employer since it is such a big-ticket cost for most agencies.
Read More →[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] When I talk with agency owners, there’s one topic that often comes up in conversation. They say, “I wish my employees would think and act more like owners!”
Read More →[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Agencies are creative spaces. Especially as owners, we may bristle at the thought of being managed. But as your agency grows, there a definite need for systems and
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