What’s Your New Business Strengths Profile?
Have you ever found yourself in a position of being forced to do something you felt you weren’t suited to do, that was a poor fit for your business strengths? My life partner has a small 4-seater airplane, a Piper [...]
Are You Tracking These Essential KPIs in Your Agency?
Do you know which employees are most profitable? Which marketing campaigns are most successful? Where your most qualified leads are coming from? How many sales you will get next month? And perhaps most importantly, why? Essential KPIs (key performance indicators) [...]
The Work-Life Balance is Dead: How to Achieve Perfect Work-Life Blend with Scott Beebe
The work-life balance is dead in 2018: it’s time to work towards work-life blend. When I was a kid, my “work dad” would come home from the bank in his three-piece suit and he’d go upstairs and my “home dad” [...]
How to Calculate Advertising Agency Commission Rates
I have been teaching the AE Bootcamp and Advanced AE Bootcamp for over a decade, and one of the things that always surprises me is how few AEs understand how to calculate advertising agency commission rates on media buys. When [...]
What is the Purpose of a Leadership Team?
A great leadership team and the right leadership team aren’t always the same thing. Finding what is the purpose of a leadership team and how to fill it is difficult for many agency owners. Often, business leaders think they can [...]
How to Catch Up on Work with the Right Systems & Processes with Terry Ogburn
I don’t know about you, but I never feel quite caught up and haven’t learned how to catch up on work in full in a long time. Thanks to my high tech Post It Note strategy (every night I list [...]
That Potential Client Is Judging You So Focus on Making a Good First Impression
No, thin-slicing isn't a phrase to describe the way you cut a loaf of bread; it's a term that denotes what we do upon first meeting people. According to Oregon State University professor Frank Bernieri, people make immediate judgments about others from [...]
Add Creative Director To The Endangered Species List
Three decades ago, every agency had a creative director role, often filled by someone best described as “eclectic.” What other personality type could possibly generate the big ideas that fulfilled clients’ needs? As a copywriter, I was paired with an [...]
How to Find Top-Level Freelancers to Help You Grow Your Business with Nathan Hirsch
One of the most common challenges agencies of all sizes are facing right now is finding the right people to add to the team, especially as it relates to learning how to find freelancers who are capable of doing the [...]
Your boat can only carry so much weight
Agency owners are, for the most part, some of the bravest people I know. They have put everything on the line to start/own their agency and every day, they face and move past tough decisions. But if there’s an Achilles [...]
