The Ultimate Guide to Agency Partnerships
Strategic agency partnerships are one of the top lead generation methods. If you’re an agency owner then it is easier to get into partnerships with other agencies than it is to acquire new clients. Reach out to companies that are [...]
How To Stay In The Sweet Spot Of Agency Size
From an anthropological perspective, the evolution of agencies follows a predictable path, regardless of geographical location or market focus. Consequently, all five-person agencies tend to have key similarities; the same holds true for agencies boasting 200 or more team members. [...]
What’s Your New Business Strengths Profile?
Have you ever found yourself in a position of being forced to do something you felt you weren’t suited to do, that was a poor fit for your business strengths? My life partner has a small 4-seater airplane, a Piper [...]
Are You Tracking These Essential KPIs in Your Agency?
Do you know which employees are most profitable? Which marketing campaigns are most successful? Where your most qualified leads are coming from? How many sales you will get next month? And perhaps most importantly, why? Essential KPIs (key performance indicators) [...]
The Work-Life Balance is Dead: How to Achieve Perfect Work-Life Blend with Scott Beebe
The work-life balance is dead in 2018: it’s time to work towards work-life blend. When I was a kid, my “work dad” would come home from the bank in his three-piece suit and he’d go upstairs and my “home dad” [...]
How to Calculate Advertising Agency Commission Rates
I have been teaching the AE Bootcamp and Advanced AE Bootcamp for over a decade, and one of the things that always surprises me is how few AEs understand how to calculate advertising agency commission rates on media buys. When [...]
What is the Purpose of a Leadership Team?
A great leadership team and the right leadership team aren’t always the same thing. Finding what is the purpose of a leadership team and how to fill it is difficult for many agency owners. Often, business leaders think they can [...]
How to Catch Up on Work with the Right Systems & Processes with Terry Ogburn
I don’t know about you, but I never feel quite caught up and haven’t learned how to catch up on work in full in a long time. Thanks to my high tech Post It Note strategy (every night I list [...]
That Potential Client Is Judging You So Focus on Making a Good First Impression
No, thin-slicing isn't a phrase to describe the way you cut a loaf of bread; it's a term that denotes what we do upon first meeting people. According to Oregon State University professor Frank Bernieri, people make immediate judgments about others from [...]
Add Creative Director To The Endangered Species List
Three decades ago, every agency had a creative director role, often filled by someone best described as “eclectic.” What other personality type could possibly generate the big ideas that fulfilled clients’ needs? As a copywriter, I was paired with an [...]
