Do You Want More Clients? Guide Them to the Right Answer.
Today's post is a guest article by David J. P. Fisher. When thinking about how to sell their services, most agency owners think that they either have to pound relentlessly or wait patiently. Either they send out tons of emails, [...]
You’re One Exercise Away From Building Your Dream Life
During a recent trip to San Diego, I was reminded of the importance of deliberately chasing your dream life. On an early morning stroll on the beach, I walked past a surfer and said, Gosh, it’s early to be out [...]
The Top Agency Trends of 2017 (Part 1)
Every year, we’re blessed to work with 250+ agencies and that gives us a chance to develop a serious micro and macro view of the business. While every agency is unique – there are certainly some trends that impact (or [...]
Dealstorming Methodology: The Combination of Deal-Making and Brainstorming & How to Use it to Grow Your Business with Tim Sanders
I know very few agency owners who love that the burden of sales sits squarely on their shoulders. Many of you don’t enjoy sales and would rather be back in the shop, creating or strategizing. Well, here’s some good news. [...]
What Does Business Development Do with Jake Jorgovan
My podcast guest Jake Jorgovan from Outbound Creative made a provocative statement. He said: “Block out at least an hour a day, typically in the morning, as a way to put time in working on your own business before you [...]
Hey agency owner — are you protecting your partnership?
Are you protecting your partnership? No one buys homeowners insurance because they actually expect to have a fire at their house. But they know if they want until there’s a fire, it’s too late. So, on the very first day [...]
How to Develop Thought Leadership Content that Keeps You Top of Mind with John Hall
Thought leadership. Content creation. Owning a topic and being the authentic expert in that space. These elements are critical components of an agency’s business development plan today. As you have heard from me many times, it’s all about moving your [...]
Defining Category Design and Why it’s Important to Brand Positioning with Christopher Lochhead
Agencies are brilliant at helping their clients differentiate themselves from the pack. And yet, this is the Achilles Heel for most agencies. You look and sound just like everyone else on the block, in the pitch or online. It’s not [...]
7 Things to Consider When Taking On an Employee as a Partner
Let’s say you have an employee named Bob. He’s a great employee. Not just great, stellar. You can’t see the agency functioning without him. You don’t want to lose him. So how do you ensure that he’s happy and not [...]
How to Establish Yourself as a Thought Leader with Content Marketing with Aaron Agius
Think back to the first year or two of your agency’s existence. Odds are, it was pretty hand to mouth. You survived but you weren’t eating ribeye every night. That’s where my podcast guest started too. Today, Aaron Agius is [...]
