Hey agency owner — ask your leadership team this question (agency metrics)
I've been spending a lot of time with agency owners and their leadership teams over the past month or so, talking about agency metrics and strategic planning tools. I'm always a little surprised but in almost every instance, there is a [...]
Hey Agency Owner — How do you keep your clients from shopping around?
In an age where it seems like there is a marketing person on every corner and anyone can set up shop on the internet, how do you keep your clients from shopping around? As the industry has shifted from traditional [...]
Hey agency owner – make 2015 the year of action
My wish for you -is that 2015 is your year of action! I don't know about you but as much as I love the holidays, I look forward to this time of year as well. The slate is clean and for [...]
Hey agency owner – want some fun company Christmas party ideas?
Are you ready for some fresh company Christmas party ideas? Most agency owners feel kind of blah about their agency's annual holiday party. They spend a lot of money on it but don't really feel like their employees really appreciate [...]
Hey agency owner – how can you accelerate your agency growth?
The day to day functions of an agency can be both thrilling and chaotic. And when you’re in the heat of the moment, it’s often easy to forget to revisit your long term plans and strategies. And more so, those [...]
Hey Agency Owner – How’s Your Thought Leadership Strategy?
We work hard to help our agency clients embrace thought leadership as a way to position themselves as a premiere choice among their competitors. Which means we need to walk our talk, eat our own dog food or whatever cliché [...]
Hey agency owner — your agency’s morale begins with you
If you're frustrated with the attitude permeating your agency, I'd like to remind you that your agency's morale begins with you. You must improve your own attitude before you begin to improve employee morale. I get it. I've owned my agency [...]
Hey Agency Owner — Give your employees context and connect the dots
Sometimes I think as agency owners we forget to connect the dots for our team in an agency management system. Remember when you were a kid and your parents started to talk about something and then in the middle of [...]
Hey agency owner – New research reveals that CMOs don’t want just you
Agency Management Institute has partnered with Audience Audit (a firm that does custom attitudinal segmentation research) and Luth Research (Provided the audience research panel) to talk to CMOs and business owners across the US about how they feel about and make decisions about [...]
Agency owners: Isn’t it time to get a real agency new business program?
Most agencies believe they don’t have an agency new business program. They say that they their business development strategy just relies on referrals and growing their current clients. And it’s working great. But they’re wrong. They do have one. Here’s how [...]
