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Search results for: agency management

The ins and outs of geofencing with Justin Croxton

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Often on this podcast, I share a wide-ranging conversation with my guest and we bounce around a little bit, even though we are focused on an overall theme. This episode is a little bit different. We going to deep-dive into just one subject: geofencing. For some in our business who aren’t digital natives, reaching an audience through new technologies like geofencing may seem complicated. When I started the business while still in college, it was all about print, radio, and TV. Now, I can’t turn around without bumping into a new delivery channel or technology, like geofencing. On episode #162 of the Build a Better Agency podcast, my guest is Justin Croxton. He is the director of sales at Propellant Media, where they serve clients with location-specific methods like geofencing. […]

November 12th, 2018|

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Here's the video of our intro webinar on the AMI Membership Healthcare Plan https://www.youtube.com/watch?v=nUwECX-6s-U   To review the available plans, click here.  You can also check out the providers who currently accept this provider (remember, they will contact your doctor if they're not on the list) To see the landing page, schedule an appointment to talk to Allison or start the application process, click here.

November 6th, 2018|

Solving a market problem and serving a larger purpose with Jonathan Grzybowski

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] For entrepreneurs, business decisions always are a blend of the head and heart. You need data and research in hand to make smart, informed decisions. But it also needs to feel right. Episode #161 is about those head-and-heart decisions. It’s about making mistakes and starting over. It’s about not settling for only one side of the equation. Some learn these lessons sooner than others. We all know college kids who started their own thing and made it work brilliantly. Back when I was in college, that didn’t even cross my mind. But today, it’s becoming more of the norm. Today’s young adults have a different script and a different sense of what’s possible. And they are far from crazy. Exciting things are happening, big problems are getting solved, and a larger purpose is being fulfilled. And people like Jonathan Grzybowski are just jumping in and doing it. […]

November 5th, 2018|

How to Use Voice Controlled Devices to Drive New Business Development

Voice controlled devices (VCDs) like Alexa, Google Home, and Siri are exploding in the marketplace. There is no sign that the trend toward voice search and assistance is slowing down, and I’m here to assert that this trend can be advantageous to agency business development. As a matter of fact, I believe strongly that voice represents that next opportunity, that next patch of fertile ground where you can plant your flag. The opportunity for business development with voice controlled devices is big—huge even. Let’s do a quick dive into the data on VCD usage and where it’s headed. Then I will share what I consider the four top new business development strategies around voice. These are great to use in building your own business, and also strategies you can easily employ with clients. Voice is Getting Louder The market for VCDs is exploding. Echo and Echo dot were the best selling items last year for Amazon, which makes them the biggest seller on the biggest online retail platform. That’s big. In addition, once purchased, these items are frequently used. Google did a study that found 72 percent of people who own a voice-activated speaker or a smart speaker report that the devices are a regular part of their daily routine. Voice Controlled Devices are Doing More Last I checked, the Alexa Library is 30,000 skills, so 30,000 pieces of software that you can install into your Echo and then ask Alexa to do certain things for you. Google Home's library is less than 1,000. So in the assistance space, Alexa wins. But obviously, just like everywhere else, Google dominates voice search. Even more to the point, voice is on its way to becoming the default [...]

November 1st, 2018|

Research 2018

2018 When, what and why do clients take work in-house?Hear what over 550 clients (business owners, CMOs, VP of marketing etc.) had to say about the decision to outsource work to an agency versus bringing it in-house. We asked them about the decision making process, the factors that influence them and who else in the organization has a say.You will learn from these clients what kinds of work they want their agencies to do, what frustrates them enough to pull work in-house and how they feel about their own, internal resources.We also tested many of the assumptions (it’s about cost, smaller clients with fewer internal resources outsource more, etc.) that agencies make every day. We think you’re going to be surprised at what we learned.Fill out the form to download the 20 page executive summary.We did a deep dive (about 90 minutes) via a webinar that you’re also welcome to view here.This statistically valid study is brought to you by Download Free Report Enter your email address to get this free report. Email * Get Your Report! Your information will never be shared or sold to a 3rd party.

October 25th, 2018|

4 Questions You MUST Ask To Uncover Your Prospect’s Needs

The tone and outcome of the sales conversation are set into motion by how well you uncovered your prospect's needs early on. It’s impossible to adequately sell if you don’t even have a clear understanding of what your prospect needed in the first place! While that sounds like a no-brainer, many sales pros rattle off their list of differentiators and wait for the prospect to be impressed instead of asking clear, concise questions and listening to their responses actively. There are two types of need you can uncover during these interactions: aspirational needs and frustration needs. Aspirational needs include things that the prospect wants and does not yet have. Frustration needs are born out of the pain points the prospect is experiencing with their current solution that they’re looking to solve. Uncovering your prospect's needs is simpler than you think Believe it or not, the four key questions that drive the uncovering the prospect's needs portion of the sale are pretty simple. The first three should be answered by the prospect and the last one, which may be the most overlooked, should be answered by none other than you! So, let’s dive into the four questions you must ask to uncover your prospect's needs. 1. What do they need? Straightforward, right? So many sales pros tell leads what they need instead of asking the lead what they think their needs are. If you believe in your product or service and if you know it like the back of your hand; it’s easy to assume that your prospect knows they need it. But you need to ask thoughtful questions to see where they are at. You don’t need to bury the question here; you can simply [...]

October 18th, 2018|

AGI Forms

Thanks for checking out the video.  I hope you find these forms useful.  You can track your AGI (and some other key metrics we'll talk about  in future videos) on this handy dandy spreadsheet.  I've given you monthly and quarterly options for both a Mac and PC. Monthly (PC) Monthly (Mac) Quarterly (PC) Quarterly (Mac) While you're here -- if you are finding out content useful, feel free to sign up for our weekly newsletter (form on this page), subscribe to our weekly podcast at iTunes, Stitcher or Google Play or check out our public workshops.

October 15th, 2018|

A tax coach’s guide to the new tax law with Craig Cody

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] We are hip-deep into 2018, and the new tax law is fully in effect. It’s past time to get a handle on the implications of the new law for your business because we only have a few months left to do any sort of planning before year end. Many agency owners are not exactly “numbers” people. The default, too often, is to let other people handle the money, then go off and focus on the creative or strategic side where we can play to our strengths. On episode #157 of Build a Better Agency, I talk with CPA and tax advisor, Craig Cody. Cody definitely wants you to partner up with a professional when it comes to number-crunching. But in our conversation, he makes no bones about it: you’ve got roll up your sleeves and get your hands dirty. You can’t check out of your business’ finances, no matter how much you trust your internal or external advisors. So, this is a great and very timely conversation. Did you know you can hire your kids and enjoy some significant tax advantages? Craig serves up a ton of tax tips, deduction hacks and best practices on everything from dispelling the myths about deducting a home office to paying for medical expenses, along with the basics of keeping up with the books. A tax advisor – not just a tax preparer – can be a huge benefit for your bottom line. I had a great time talking with Craig. I learned a lot, and I know you will too. Craig Cody is a Certified Tax Coach. His practice is rooted in tax planning. His philosophy is to find ways to legally [...]

October 8th, 2018|

3 Science-Backed Reasons You Need to Post on LinkedIn

The image that most professionals have about posting on social media isn’t too positive. In fact, it’s usually downright horrible. When you picture “posting on social media,” what image comes up? Teenagers sprawled on their beds and posting Instagram selfies on their phone? The hipster taking a picture of their food at a restaurant for Facebook? Your friend who can’t seem to stop posting their every thought to Twitter? If that’s how you view social media engagement, it’s easy to blow it off. It doesn’t seem connected to the goal of winning more business. But what if I told you that there was actually science behind why you should be online? There are very specific professional outcomes that you can support through regular and consistent engagement on social media. And for your professional goals, there’s still no better place to spend that time than on LinkedIn. Unconsciously (and Powerfully) Influence Your Prospects Through LinkedIn If you want to build your credibility, influence, and reach, there are no tools as efficient, scalable, and accessible as social media platforms. Social selling advocates tend to focus on using digital platforms for research, pipeline-building, and information-gathering, and rightly so. There are also powerful ways that all professionals can use it for building a stronger brand among your network. You can use it to make your presence known and actively influence your connections. And your connections might not even know that it’s happening, because much of what influences us isn’t being processed at a conscious level. We can see this by looking at the ideas and writing of researchers like Dan Ariely, Daniel Kahneman, and Sheena Iyenga. Central to their research are the cognitive biases and unconscious heuristics that influence [...]

October 4th, 2018|

When, why and how do clients bring work in-house

This webinar is part of the Agency edge research series.  The research was conducted in mid-2018 and this webinar took place on 10/2/18.   https://www.youtube.com/watch?v=HlWD16oIc8k   Download the PDF of the presentation deck here.  

October 2nd, 2018|

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