Search results for: agency management

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Ryan Ayres shows his clients what they can’t see, says what no-one else will say, and helps them accomplish what they don’t experience on their own. Through deep, bold, and customized coaching and consulting, he finds what they really want and helps them use their God given talents! His mission is to serve his clients so powerfully that they have life changing insights that change the trajectory of their life.     What you’ll learn about in this episode: How Ryan got himself out of the day-to-day and got his team to take things off his plate that he did not need to be doing Why great employees will help you when you reach the point when you’re forced to sell what your business does instead of selling what you do Why — if you can’t get rid of 100% of what you’re doing — that doesn’t mean you shouldn’t get rid of any of it Why you need to make sure everyone understands and buys into your vision and why it benefits them Ryan’s employee rating matrix Why people very rarely stay or leave based on money (and why this means you don’t need to give as many raises as you think) How to deal with employees who get jealous of what perks you give to other employees How to have tough conversations with “C Players” Why you should journal your time to make sure you’re spending your time where you need to be spending it   The Golden Nugget: […]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Mark Duval is the founder of The Duval Partnership, helping agencies win new business through a variety of strategic services including prospecting and lead generation, sales training, and agency auditing and diagnostics. Mark formerly headed business development efforts for Univision & CBS. He brings over 25 years of client direct sales experience to his work. The Duval Partnership’s average client tenure easily doubles their competitors. They are the only firm in their space that offers sales training & coaching, and they are also the only firm in their space that employs strategists.     What you’ll learn about in this episode: Mark’s background and how he got into the business of helping agencies Why you need a written new business plan Why you need to work on your differentiation Finding the right number of clients (and finding the right amount to bill them) The danger of sounding desperate to clients The importance of attitude and behavior Questions any agency should ask their prospects Why you need to serve up who you are and what you do on your website Understanding what your prospects consume and figuring out how to position yourself as a thought leader in those spaces Making introductions between prospects and the people you know that they need to know Why you should set up Google alerts on prospects you really want to work with Figuring out how to start your new business process program Why you need salespeople to manage sales people   The Golden Nugget: […]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Recently named one of the Top 30 Under 30 by Marketing magazine, Bram Warshafsky is a Founder and Partner at 5Crowd: a Toronto start-up that provides on-demand marketing production to a growing list of clients like Labatt, J&J, Hershey, Twitter, Telus, and more. We operate a curated network of freelance professionals in over 150 cities through our own digital platform to help enterprise marketing teams bring their strategy to life, faster and for less.     What you’ll learn about in this episode: Why Bram started his agency, and why he went with the freelancer model What Bram’s internal team is like and how they use freelancers to offset those positions Why 5Crowd focuses on production rather than strategy What a strong freelancer vetting process looks like Why 5Crowd needed to build their own software How being a production based agency has led to high client retention for 5Crowd What good marketing looks like Why you need to tell the story of how you save clients money The three questions 5Crowd asks to figure out if they will take on a project Why 5Crowd has freelancers set the price How 5Crowd picks what freelancer to use for the right project Why you need to fully embrace technology to succeed How to get started with freelancers   The Golden Nugget: […]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Brent Weaver became obsessed with creating websites when he was 15 years old. He realized he could create and share information with anyone in the world with the click of a button. His first business was a web design agency turned marketing firm. That business was named in the top-five fastest growing businesses in Denver, Colorado two years running leading to a successful exit/sale to another Denver-based agency. In 2012, he formed uGurus, a business dedicated to helping other web professionals succeed at building profitable businesses without needing to go through twelve years of roller-coaster pains. uGurus has now graduated over 600 web professionals from their Bootcamp. Graduates consistently use words like “transformative” and “life changing” to describe the results they achieve from the program. When not focused on the business, Brent loves hanging out with his wife and two year old son. Other favorite activities: writing, swimming, and snowboarding.     What you’ll learn about in this episode: Why agencies have a hard time making money creating websites for clients Why bad discovery leads to scope creep Why you should spread discovery over multiple meetings rather than one long meeting Why you need to niche down to find the quality and quantity of clients that you need Why you need to treat your website (and your clients’ websites) like a kid Working with your clients to develop a web strategy that fits their budget Establishing a communication pattern with your clients Not letting clients delay because a website isn’t perfect How to focus on the right platforms How to know whether to bring web-dev in-house or use a partnership What agencies need to know about the web to [...]

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing. Andy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics. Andy was named to Forbes Top 10 Online Marketing Experts to Watch in 2015 and Entrepreneur Magazine Top 50 Marketing Influencer in 2016, and is a mentor at 1871, the #1 incubator in the US. He is also the author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”     What you’ll learn about in this episode: Why Andy started his web design company and how it’s evolved since then Doing important tasks before urgent tasks Why you need to write your content marketing mission statement Why delegating is so crucial (and why Andy hired a boss for himself) Why you don’t need to publish every week Why you should publish answers to questions you get frequently instead of constantly writing emails with similar content Measuring the performance of content How to construct your content so that it will perform “Content Chemistry”: Andy’s book about how to repurpose content Building your website with what people are searching for in mind Winning the SEO battle and turning visitors into leads Steps agencies can take right now to improve their content to convert more [...]