Why Agencies Need to Get Involved in All Aspects of their Clients’ Business with John Fricks
You’ve heard me say it time and time again and my podcast guest John Fricks is singing the same tune about client business. “I think the CEO of an agency today really has two primary functions. One is to head up new business development. And the other one is to foster relationships internally that allow you to grow your existing clients.” This is just one of the priceless nuggets that John offers up from his vast experience on both the agency and client sides of the fence as well as his life today as a consultant. Join John and I as we talk about agency life, agency growth and how critical your team is to the agency’s success: How John managed to get huge accounts at his small agency (Fricks/Firestone) How to appeal to a CEO’s insecurities What John does at his new agency AntonWest Why agencies need to get involved in all areas of their clients’ business, not just the advertising Staying up to date on new technology and ideas Having great relationships with vendors that make them feel part of the business How to recruit and retain top talent What a culture must have to be truly collaborative How to position your agency in the marketplace How account people can gain the trust of their creatives Why it’s important to allow your employees to fail (when trying) What agency CEOs need to be focusing on today A leader of such national accounts as the Home Shopping Network, The Disney Channel, CitiFinancial, and Papa John’s Pizza as the founder and sole principal of $110 million Atlanta-based Fricks/Firestone agency, John Fricks is focused on the same kind of growth at AntonWest. In the seven-year transition [...]