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Search results for: agency management

Improving Workflow Process, with Chris Wilson.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Chris Wilson is the Founder and Chief Client Advocate of Function Point Productivity Software Inc. As the company’s leader, Chris wants to create the world’s leading digital tools for managing the day to day hassle of running a professional service firm. Chris’ focus is on creating a place, a team and a culture where the best creators, communicators and collaborators can grow. Chris has an extensive understanding of the operation, management and workflow processes of Design studios, Advertising agencies and Architectural firms, with experience assisting thousands of firms in standardizing their business of design. Chris holds a Bachelor of Commerce with a major in Service Industries.     What you’ll learn about in this episode: The typical reasons that agencies decide they need to get better systems in place What Chris’ company Function Point does Mistakes that agencies make when it comes to starting to think about workflow and using a tool like Function Point How to figure out if your workflow process needs improving Why workflow allows people to put their brain flow in the right place Why systems have to be easy to use Why timesheets are absolutely necessary and why agency owners can’t be exempt from them Warning signs that your workflow needs improvement Making sure you have strong creative briefs Steps that you can take right now   The Golden Nugget: […]

November 7th, 2016|

The Importance of Managing Your Online Reputation with Daniel Lemin

“There’s a hair in my soup.”   Not the kind of review that any business owner wants to hear.  Worse – to have it broadcast to other potential customers all over the web. But that’s exactly what is happening with the rise of Yelp, Citysearch, Google reviews and a million other sites out there. The impact and power of online ratings and reviews is not going away, meaning the importance of managing your online reputation is more important than ever. It’s only going to get more pervasive and more influential as we move forward. The good news is that this is a great opportunity for agencies to step in and help business owners manage and maintain those online reputations. Daniel Lemin is my podcast guest and he has seen the evolution of online ratings and reviews. He believes there is vast potential for agencies to provide strategy and counsel to their clients, all while making it very profitable for the agency. Daniel and I walk through the strategies that your agency can put into place to help your current and future clients tackle this issue by learning: The importance of managing your online reputation Why online reputation work is such a great opportunity for agencies How Daniel got into online reputation work and how came to write “Manipurated” What makes this kind of work more profitable for agencies than SEO work Tools that are great for this kind of work Why every person inside an agency needs to be good at this — and why Daniel advises against having a dedicated team that does only this kind of work How agencies can price this kind of work out What agencies can do to get B2B [...]

November 4th, 2016|

Helping Clients Manage Their Online Reputations, with Daniel Lemin.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Daniel Lemin, the founder of One Good Brand, is a digital reputation and online marketing veteran with deep agency and digital brand strategy experience. He was employee no. 400 at Google where he served on the global corporate marketing and communications team. He is the author of “Manipurated,” an Amazon bestseller, that exposes the inner workings of online review sites. Daniel also serves as the head of consulting for Jay Baer’s Convince & Convert consulting group, where he provides digital marketing and customer experience counsel to global brands and organizations including the United Nations (Food & Agriculture Organization), Best Buy, Petco, BMC Software, Telogis and Pella Windows and Doors. He’s been seen in the New York Times, USA Today and on Fox News, CBS Radio and many other news outlets.     What you’ll learn about in this episode: Why online reputation work is such a great opportunity for agencies How Daniel got into online reputation work and how came to write “Manipurated” What makes this kind of work more profitable for agencies than SEO work Tools that are great for this kind of work Why every person inside an agency needs to be good at this — and why Daniel advises against having a dedicated team that does only this kind of work How agencies can price this kind of work out What agencies can do to get B2B clients that aren’t as concerned about reviews as B2C businesses like restaurants to understand the importance of this kind of work Why agencies need to be aware of their own reviews (typically from employees) What agencies that have bad reviews can do to improve that Why negative reviews on [...]

October 31st, 2016|

Solving Business Challenges by Understanding the Rapidly-Changing Global Landscape with Greg Verdino

“We are used to thinking about change in an incremental fashion when in reality, change is happening at an exponential rate.” So says my podcast guest Greg Verdino and he should know. He’s been at the forefront of most of the changes in our industry and is one of the best at solving business challenges that arise from an ever-changing global landscape. From the beginnings of social media (when he was one of only 23 bloggers out there) to today’s blur between the physical and digital, Greg knows about the changes that are happening and more important, what is coming next.   Greg and his wife Amanda (Verdino & Co.) are a small niche agency that focuses solely on content. They are constantly evolving and staying a step ahead of their clients and their client’s needs so that they can continue to be of value to their clients. We had a great conversation on how agencies can see the forest for the trees and discover: What has changed since the beginning days of when agencies began to do social Why content needs to expand past “content marketing” and must be infused into every single interaction inside and outside your organization How to help clients understand the value of content Solving the business challenges that arise from a changing landscape The importance of analytics and content metrics that Greg uses with clients Why Greg and his wife decided to go it on their own instead of taking positions inside other agencies How Greg differentiates his agency from other agencies How Greg has been able to recognize trends that matter and ignore the ones that fade Tips and tricks for getting everything done that you want as [...]

October 14th, 2016|

Content is Much More than Content Marketing, with Greg Verdino.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to get ahead of trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges. Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving 21st century companies. Greg is also managing partner and chief strategist at VERDINO & CO, the consultancy he started with his wife to help companies create the content-driven digital experiences their customers demand. Before VERDINO & CO, he was Executive Vice President at social business firm Dachis Group, where he worked with clients including BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others to formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi. Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a [...]

October 10th, 2016|

Why is Communication Important in Leadership?

Why is communication important in leadership? If you’ve been struggling to work with some of your team members, odds are you have not embraced the idea that employees need clarity. Truth be told — most agency leaders struggle with this, especially if they are offering constructive criticism or even tougher — disciplinary action. Agency owners and department heads are notoriously passive aggressive in their management style (you may well be the exception to the rule) and I think there are a few reasons for that. Read more to help answer the question “why is communication important in leadership?” Most agency owners/leaders are accidental leaders  Odds are you were a brilliant writer, art director, account exec or some other tactical role earlier in your agency life.  At some point, you either got promoted or decided to hang up a shingle. Suddenly, you’re the boss and now you have to supervise people. In many cases — the people that used to be your peers.  And you’re flying without a net because you’ve never been trained or coached on how to mentor and coach a team. You don’t have a practice dummy  When we’re trying to learn a new skill, it’s ideal to be able to practice before we have to actually execute. Managing people doesn’t work that way. So you need to ask for a lot of forgiveness as you improve. Admitting that you didn’t handle a conversation well or could have been better at a coaching opportunity doesn’t negate your authority. You may not have good role models   It’s easy to conjure up the name of a bad boss but much tougher to point to someone who really did mentor you, give you constructive and specific [...]

October 9th, 2016|

How to Be a Great Podcast Guest & the Value of Being on a Podcast with Tom Schwab

Podcasting has been around for a while but it is really becoming very mainstream. It’s a wonderfully effective way to connect with your audience on a personal level in a format that has gotten very easy to access and consume. There’s nothing wrong with blogging or creating video content but podcasts are so easy – people can learn from them while they commute to work, walk on a treadmill or listen while they multitask at home. If you aren’t ready to start your own podcast, the next best thing is learning how to be a great podcast guest on someone else’s show. My guest, Tom Schwab helps business leaders, authors and other professionals get invited to appear on podcasts that align with their business goals. Tom believes that every business leader can be coached so they’re a rock star guest. As he says, “what's ordinary to you is amazing to others.” Tom and I dig into the nuts and bolts of podcasting with: Why podcasting is so relevant today How to be a great podcast guest on someone else’s show The benefit of being a podcast guest How Tom’s clients are able to sell being on podcasts to their own clients Benefits of podcasting over other forms of content Why podcast traffic converts higher than blogs Message, market, and machine: what you need to have a successful podcast interview What you (or your clients) need to be a great podcast guest Why you need to bring a giveaway when you are a guest on a podcast What not to do when you are a guest on a podcast Is it appropriate to suggest questions to your podcast host? How Tom helps agencies look good The [...]

September 30th, 2016|

How to Be a Great Podcast Guest, with Tom Schwab.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Tom Schwab knows how to grow a business online using content as fuel. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom’s company, Interview Valet, partners with agencies to get their clients featured on leading podcasts their prospects are already listening to. This provides traffic that has been shown to convert 25 times better than blogs.     What you’ll learn about in this episode: Why podcasting is so relevant today The benefit of being a podcast guest How Tom’s clients are able to sell being on podcasts to their own clients Benefits of podcasting over other forms of content Why podcast traffic converts higher than blogs Message, market, and machine: what you need to have a successful podcast interview What you (or your clients) need to be a great podcast guest Why you need to bring a giveaway when you are a guest on a podcast What not to do when you are a guest on a podcast Is it appropriate to suggest questions to your podcast host? How Tom helps agencies look good The podcasting niches that Tom focuses on Things you can do right now to put these ideas in place   The Golden Nugget: […]

September 26th, 2016|

How to Write and Publish a Book with Anthony Paustian

Almost every agency owner I know wants to write a book. How about you? Is this the year? If so, where do you start? Where do you go? How do you do it? How do you stay disciplined enough to get it done? There’s a huge difference between wanting to write a book and actually writing one. Enter my guest, Anthony Paustian, who in addition to writing many books himself, both through the traditional route and as a self-publisher, coaches busy professionals to produce great books. He takes aspiring authors from concept to final product with as little pain as possible but just enough nagging to get the job done. Anthony and I cover the step by step process for how to write and publish a book by answering: Why Anthony decided to become an author and a coach What keeps someone that wants to write a book from actually doing it How to get past the thought that your book won’t be valuable enough The process for getting a book from your head and into an actual book How to turn your blog into a book How to successfully proof your writing Why you need to speak about the topics you write about What the editing process is like once your book is in the hands of an editor What you need to have for your book to appear in a library Why you don’t need (or even necessarily want) your book to be on shelves at Barnes and Noble The best way to sell your book What kinds of e-books you should sell First steps people can take right now to get going Dr. Anthony Paustian was given a rare opportunity in life [...]

September 16th, 2016|

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