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Search results for: advanced ae bootcamp

Taking control of occupational burnout before it burns you with Dr. Gerry Farris

For many of us, agency ownership means that most of our time and energy goes into our work. Even when trying to sleep, we’re replaying a frustrating conversation we had earlier that day, doomscrolling, or even dreaming about everything on our to-do lists. When we can’t turn off our minds at the end of a long day, we set ourselves up for occupational burnout. […]

August 1st, 2022|

Agency innovation as we enter the post-pandemic Renaissance with Drew McLellan

Some of the most significant innovations have been born out of the most challenging hardships, and agency innovations are no different. For the past two years, agency owners have been through the wringer. Some of you have even wondered if it’s time to shut your doors and move on to something different. You’re all. Just. Exhausted. […]

July 25th, 2022|

Why pivoting your agency niche will help you sell better with Stephen Woessner

As agency owners, we’re often dedicated to the niche we’ve carved out for ourselves and can get very comfortable serving our clients within those parameters. It’s easy to become highly committed, and stubbornly so, to that one niche. When it stops working for us the way we want it to, deciding to pivot can be difficult. […]

July 18th, 2022|

How to up-level your agency’s growth in two simple steps with Drew McLellan

We all know the phrase, “what we don’t know, can’t hurt us.” But, it also can’t make us any more money. That’s why this week, we’re kicking things off with another solocast episode where I’ll be discussing the two agency growth secrets that are guaranteed to put more money in your pocket and bring clients to you effortlessly. […]

July 11th, 2022|

One Message

Clients are notoriously slow at responding to email, but there's a trick to speeding things up. Stop stuffing 5 lbs of info into a 1 lb bag!

July 5th, 2022|

Using 6-week cycles to optimize agency operations with Joe Martin

We all wish we had more time in our schedules, right? We long for a day without interruptions so we can just focus and do our best work. Or, even worse, we’ve finished all of our work, and now we don’t know what to do with ourselves. These are two different problems, but, according to today’s guest, both have the same solution that starts in our agency operations. […]

June 27th, 2022|

2022 Marketing trends (PART 2) with Drew McLellan

This week on Build a Better Agency, we’re jumping right back into our breakdown of 2022 Marketing Trends. Last time, we talked about noticeable trends in agency spending, shifting client expectations, and not missing out on opportunities for business development. This time, we’re taking things a bit closer to home by talking about trends we’re seeing in our own marketing tactics, in our employees, and in ourselves as agency owners. […]

June 20th, 2022|

Attracting and retaining the best employees with Heenle Turner

The market right now for attracting and retaining the best employees is insane. It feels like only three people on the planet are looking for work, and they all want $3 million, plus a signing bonus. Owners are in panic mode when they think about attracting and retaining the best employees. They’re struggling to find good candidates. Or, by the time they get a candidate through their 12-step process, they miss out because they accepted a different position. […]

June 13th, 2022|

Advertising on Pinterest with Lindsay Shearer

As agencies, we tend to overlook certain platforms and channels when it comes to their perceived relevance to our audiences or bottom-line ad potential. That bias is one that Lindsay Shearer overcame to help her clients win new business and earn 2-3 times their initial ad spend on what most of us would consider an unlikely platform — Pinterest. […]

June 6th, 2022|

The ROI of DEI (Diversity, Equity, and Inclusion) with Nikki McCord

There’s no denying that the call for diversity, equity, and inclusion has never been louder. In the middle of it all, agencies are trying to embrace change internally at the same time they are guiding clients on how to incorporate genuine representation, making us students and guides at the same time. It can be uncomfortable, awkward, and overwhelming, especially to dominant communities who have no real-world experience with marginalization. […]

August 2nd, 2021|

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