Marketing agency culture is constantly changing, but adapting the best we can is important. And one of the most important ways we need to be adaptable is by identifying where we can bring more diversity and new perspectives into our company culture. […]
Fear is a familiar feeling in agency ownership. It’s easy to feel like you don’t know what you’re doing or might be missing something important, especially if you’re doing it all yourself. […]
We always say, “What you measure matters,” on the podcast, and today is no exception. To keep you and your team fed, you need to measure metrics in your agency. Without this vital system in place, you likely have no idea how much money is coming in or being spent, which directly affects your team. […]
Thanks for joining us live (or now) for our deep dive into the data from the 2022 Agency Edge research where we spoke to agency employees about where their heads and hearts are in terms of working in the agency world and specifically at their current agency. The webinar video: https://youtu.be/FjFDkzZhKqc Access the visualization of the data here. Questions? Drew @ Agency Management Institute Susan @ Audience Audit
What makes an employee want to stick around at your agency? Every year since 2014, we’ve been doing the research and compiling it into our Agency Edge Research to help agency owners get to the bottom of how to maintain employee satisfaction. […]
Are you making yourself irrelevant in your agency? We’ve been talking a lot lately about how important it is to have systems and processes in place so you can work less and get back to doing the parts of agency ownership that you love. But if you or anyone in your agency becomes irreplaceable, you will be stuck in your 60-80 hour work weeks. […]
When running an agency, efficiency is key. While we would probably prefer to focus on any other task, establishing effective systems and processes is imperative to our agency operations. The systems we create and teach our team members will ultimately define our day-to-day, client satisfaction, and employee retention. This week, Marquis Murray of Ditto will share his knowledge on implementing agency operations adjustments into our team culture. Whether it’s project management software, a well-organized Excel sheet, or simply improving team communication across the board, Marquis knows exactly how to work with agencies to identify where they have the most room for improvement. When everyone gets on the same page and knows exactly where they belong and what is expected of them, the whole team can focus less on who’s doing what and more on what’s important to their specific role. It doesn’t need to be complicated or high-tech, but it does need to be sustainable, scalable, and repeatable so your team members can do what they do best, effectively. […]
The talent we hire is often one of our greatest assets as agencies. Building our talent pool and promoting connectedness is integral to agency culture, and we spend a lot of time finding the perfect fit for our team. […]
Some of the most significant innovations have been born out of the most challenging hardships, and agency innovations are no different. For the past two years, agency owners have been through the wringer. Some of you have even wondered if it’s time to shut your doors and move on to something different. You’re all. Just. Exhausted. […]
As agency owners, we’re often dedicated to the niche we’ve carved out for ourselves and can get very comfortable serving our clients within those parameters. It’s easy to become highly committed, and stubbornly so, to that one niche. When it stops working for us the way we want it to, deciding to pivot can be difficult. […]
If you didn't find what you were looking for, try a new search!
