Thank You – ROI Of Thought Leadership Summary
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ROI Of Thought Leadership Executive Summary
In late 2019, Predictive ROI partnered with Audience Audit Inc. on a study to better understand the attitudes and perspectives of professionals who follow experts or thought leaders. How do consumers see thought leaders? Why do they follow them? What do different segments of professionals want from thought leaders? This study was designed to provide business owners who desire to build their thought leadership with insights to help them become more visible, more relevant, and more helpful to those who consume, utilize, and share their content. Professionals follow thought leaders for different reasons and thought leaders must carefully consider which “problems” they seek to solve for their audiences and whether their audience will view them as qualified. Fill out the form to download the 30-page executive summary. This statistically valid study is brought to you by
What does growth actually mean?
I very rarely meet an agency owner who doesn’t want to grow their agency. And of course, we translate that in our heads to mean more people and more money. But growth is much more diverse than that — and the other aspects rarely get as much attention or thought until those demands and/or opportunities are right in front of us. I haven’t touched a garden since I was a kid and my mom would make me weed for her — but I do know this. If you want the best yield, you prepare the ground and give it all the advantages you can. (My mom grew a zucchini so big the local TV station did a story on it.) It was as embarrassing as you are imagining, but clearly, I have earned that garden analogy. I was part of the Squash Squad.) Our agencies are the same way. If we want them to grow — we need to prepare the soil. Forbes invited me to write an article identifying some of the aspects of growth that you may not have thought of and what it takes to be prepared for it and as always, I’d welcome your feedback. And by the way — growing doesn’t have to correlate with size. We have several AMI agencies that grew by reducing their staff in half. Others have been the same size, in terms of FTEs for years, but continue to outpace the previous year’s performance. Not everyone’s cup of tea for sure but don’t think adding more bodies is the only way. This was originally published in the weekly AMI newsletter. To subscribe, click here.
What’s your zone?
You know those days or that meeting or event where, when it’s over, you think to yourself... “That was so awesome. I love days like today. We totally knocked it out of the park and I feel so energized and pumped. What a great day!” What makes a day that kind of day for you? Are you putting together a new service offering for the agency? Creating a financial dashboard for your leadership team? Tinkering with the code on a new site? Representing your agency by serving on a prominent board? Mentoring some young talent in your shop or are you developing a new brand for a client? Whatever it is, and it’s going to be different for each of you — that’s your zone. That’s the kind of work that fills your bucket and energizes you. And odds are, you don’t get to do it very often. Agency owners have a pretty long list of must-dos. But one of your must-dos should be getting into your zone. Don’t get me wrong — I’m not saying you get to spend all of your days doing client work. There’s plenty of work that only you can do and you have a responsibility to do it. But I do think you need to know what connects you to the business and what makes you fall in love with the business all over again — and be sure you don’t rob yourself of that experience. I’d love it if you’d take some time to identify your own zone. Once you know what it is — figure out how to get a taste of it once or twice a month. Plan for it. Calendar it if you can. Make [...]
Research 2020
2020: How are clients reacting/planning given COVID's impact? For our 2020 study, we’d initially planned to go into the field in the first quarter of 2020 to explore how clients expected to react if there were to be an economic downturn, which many had been predicting/expecting for over 12 months. When the pandemic hit the US in mid-March, we pivoted our questions to explore how clients feel about their organization’s ability to weather the current recession, the actions they’d already taken, and how likely they are, in the future, to make changes that could put their agencies at risk of losing business or, on the flip side, offer agencies additional opportunities for growth. Fill out the form to download the 30-page executive summary. We will be doing a deep dive (90 minutes) webinar where we examine each question/response in depth on November 4th at 11 am central. You are welcome to join us. This statistically valid study is brought to you by Download Free Report Enter your email address to get this free report. Email * Get Your Report! Your information will never be shared or sold to a 3rd party.
Count your blessings
Being an agency owner is tough in today’s world. Clients and employees are more fickle and demanding, the margins get tighter as you try to keep everyone happy and well cared for, and the learning curve is steep. I get all of that — both from my own reality as an agency owner and from working with 250 or so of you every year. But, on those days when you want to sell your shop for a nickel or as April 15th approaches and you’re writing the IRS a check for their pound of flesh, I want you to slow down and look at your world from a different perspective. First — I want you to remember all of the ways your agency funds your life. I’m a big fan of doing what I call a Total Compensation Report for our employees at the end of every year. This report adds up ALL of the ways your people get compensated from their salary, costs of benefits, time off, perks, etc. Many of your people have no idea how well they are being paid. The truth is the same for you. You think about the money you take home in a paycheck or dividend but you forget about all the other ways your business provides for you. One the tough days, I think it is a very healthy exercise to add up all the ways your agency pays you, from paycheck to travel to cell phone to all the other perks that come with the business. When you see that number (and for most of you, the salary part is one of the smaller components) — it makes the rough days a little easier. But, it’s [...]
Simplifying content creation with Steve Pockross
Creating content is both a huge opportunity and a big challenge for agencies. How do you elevate your efforts so that the content is actually meaningful to the audience and attracts prospects? How do you properly price your content efforts so you get paid fairly? If you’re looking for good writers – what are the clues that they’ll be able to do the work? All of these questions affect your bottom line. Luckily, there are principles you can follow to ensure your content creation is on-point, whether you are outsourcing writers or doing everything in-house. […]
Meet Eric Vardon
Eric Vardon is the CEO of Morphio and former CEO (now chairman) of Arcane, a Canadian marketing agency. He's an AI Tech Entrepreneur, C-Suite Executive and Advisor with more than 20 years of success in marketing, sports, advertising, cannabis, health and wellness, fitness, luxury, fashion, beauty, technology, and digital industries. Leveraging extensive experience in business development and start-ups, Eric’s broad areas of expertise include brand development, digital strategy, communications, entrepreneurship, leadership, and growth.
Virtual Peer Group Benefits
Thanks for becoming an AMI virtual peer group member! We’re excited to have you on board and look forward to serving you and your agency. The benefits of your membership include: The ability to participate in AMI’s group health insurance and 401K programs 4 members-only live webinars each year Recorded archives of live webinars (both the public and the member only events) Free copy of our annual research executive summary (with data withheld for only AMI members) Invitation to the AMI only live webinar that deep dives into the annual Agency Edge research Free copy of the annual salary and benefit survey (sells for $99) Member discounts on all AMI live workshops and on-demand courses Member discounts on AMI coaching and onsite consulting Member discounts to AMI annual conference – Build A Better Agency Summit The ability to participate in our four special interest group summits Access to the AMI Marketplace where you will find discounts from dozens of partners like Sharpspring, Content Kite, Deftly, FunctionPoint, ExactDrive, Audience Audit, Zoom etc. You should receive an email from us within 48 hours with your Marketplace log in credentials. If you don’t — shoot Drew an email. If you have any questions about your membership — please shoot us an email and we’ll get you an answer.
AMI 401K Program
We've created an incredible 401K program for our associate members (gold and above) and peer group (virtual and live). It offers agencies to maintain individual control and specific program elements while enjoying incredible savings on fees, thanks to the total assets under management. Our 401K plan, which partners with Transamerica, one of the largest financial services companies on the planet, delivers: Individualized programs: with an online portal just for your agency & employees Great investment options: Transamerica is one of the largest and oldest (1094) financial services companies in the US., offering a wide range of investment products inside the 401K program Cost effective: Annual admin fees cap at $1,110/year and will go down based on the overall asset size of the program (all agencies combined) and could get as low as $100/annually Fiduciary protection and complete compliance: Our partners have been doing this for decades are this is ALL they do.
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