Podcasts

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] With so many people that have yet to join us on the show, I very rarely ask someone to come back on. But Tamsen Webster is an exception. You may remember episode 61, where Tamsen joined us to talk about speaking at conferences and tradeshows as a biz dev strategy. This time, we are going to take a different tack because Tamsen has been pretty busy since we last spoke.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Every business is struggling to be seen and heard. They spend a lion’s share of their budget fighting to find an audience. Sometimes, it doesn’t have to be that hard. They are often overlooking an incredible resource. Their own employees.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Every year we partner with Audience Audit to conduct research that we know will benefit agency leaders. This year, we decided to re-visit some of the questions we initially asked in 2014 to see if there had been significant shifts. In some ways, the results showed a consistent trend and in some other areas, there’d been some pretty significant changes.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] In the agency world, there are days where it seems like tomorrow will never come. It’s easy to get fixated on what is broken or what else needs to be done. There’s always one more tweak and THEN things will be good.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Our agencies and the work we do will inevitably be impacted by artificial intelligence in the next 3-5 years. That’s just a fact. Odds are, it’s probably already changing the way you do business every day. There’s a lot of hype and buzz about jobs going away and most agencies are struggling to figure out how to keep up.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] I’m a big believer in love. Sure — romantic love or the love you have for your family is awesome but that’s not what I am talking about. I am talking about loving the people on your team and your clients. It’s amazing the level of connectivity you can create when you lead with love. It may seem odd, but I think love is especially important in the workplace. Agencies lead with love towards their employees and clients will likely keep those employees and clients and enjoy the fruits of those relationships for many years.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Many agency owners are struggling to not only understand laws like the CCPA and GDPR, but more important — determine what your agency has to do to be compliant and avoid liability. What laws apply to your shop and your clients? What does compliant even mean in terms of practical do’s and don’ts? What is the chain of responsibility if clients make bad choices? What are mistakes we should avoid?

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] There are people who are considered leaders because their title says they are and then there are people who lead, no matter where in the org chart they may be. Agency owners can’t afford to be leaders in title only. We have to step into true leadership if we want our agency to thrive and grow.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] As agency owners, we all want to hire the mystical, magical salesperson that will allow us to hand that task to someone other than us. Can it be done? Yes, but probably not the way you think or wish it would happen.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Lawyers, financial planners and insurance salespeople. You joke about avoiding them at cocktail parties, but they are definitely not who you should avoid as agency owners. Many owners think of attorneys as an expense. I can tell you – the preventative investment you make with a lawyer to get a good contract and other tools is a pittance compared to what I have seen agencies lose when they don’t have those good tools.