Podcasts

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Many agency owners are struggling to not only understand laws like the CCPA and GDPR, but more important — determine what your agency has to do to be compliant and avoid liability. What laws apply to your shop and your clients? What does compliant even mean in terms of practical do’s and don’ts? What is the chain of responsibility if clients make bad choices? What are mistakes we should avoid?

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] There are people who are considered leaders because their title says they are and then there are people who lead, no matter where in the org chart they may be. Agency owners can’t afford to be leaders in title only. We have to step into true leadership if we want our agency to thrive and grow.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] As agency owners, we all want to hire the mystical, magical salesperson that will allow us to hand that task to someone other than us. Can it be done? Yes, but probably not the way you think or wish it would happen.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Lawyers, financial planners and insurance salespeople. You joke about avoiding them at cocktail parties, but they are definitely not who you should avoid as agency owners. Many owners think of attorneys as an expense. I can tell you – the preventative investment you make with a lawyer to get a good contract and other tools is a pittance compared to what I have seen agencies lose when they don’t have those good tools.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] One of the most expensive mistakes many agency owners make is leaving too much money in the business. It’s too easy to forget that the retained earnings in the agency’s checking account is actually your money. You’ve earned it. You’ve paid taxes on it. It should be in YOUR bank account.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] You’ve seen all the stats and you’ve personally experienced the explosive growth of video in the last 5+ years. It is not a channel we can or should ignore for ourselves or for our clients. But unless you or your client have a skateboarding cat – producing a compelling video that will attract and connect with viewers is no small task. (If you do have a skateboarding cat – can I borrow him?)

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Millennials (people born from 1981-1996) comprise the largest and most diverse generation in American history. Most agency owners are either older millennials or Gen X or Boomers. When it comes to leading the team — sometimes those two worlds collide. They’re coming at the world with completely different expectations, wants, needs and goals. Whenever I talk with agency owners, they almost always talk about the frustrations that come from that disparity. Who are these people and how do we manage and motivate them?

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] During the spring gatherings of AGI owner peer network members, I walk them through a presentation on trends that I’m seeing in the industry. Then I devote two solocast episodes to these findings later in the summer.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Influencer marketing isn’t new. Remember Joe Namath in pantyhose? (If you don’t Google it)

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] In all the years that I’ve been an agency owner (almost 25) and worked alongside agency owners (15+) there is a common pain point — biz dev. We love getting to the table and talking with a potential client about how we can help them. However, getting to the table feels like a slog.