What’s your exit strategy?
I’m working with an agency owner to think through his exit strategy. He’s 52 years old and doesn’t want to retire for at least 15 years. You may think he’s crazy to be planning that far out but the crazy [...]
Your Clients Need To Hear From You – Occasionally
How many times, as an agency owner, have you been advised to stay out of the day-to-day of client work? Probably more than once. Scaling an agency requires owners to hire the right people, provide appropriate levels of leadership and [...]
What Does a Traffic Manager Do?
Within the last five years, an agency’s traffic manager has become the new production manager—building timetables for projects, tracking every single deliverable, and mapping out the company’s work. But the role isn’t valued as much as it should be. It’s [...]
CMI releases new research looking at agencies and content marketing delivery
Content Marketing Institute just released a new study, asking agencies about what content marketing services they offer, where they are having success and where they’re still banging their head against a wall. The data is based on 197 respondents, with [...]
Do you have every base covered?
Business development is a challenge on many levels. If you don’t have every base covered...being good at all the other aspects may not be enough. Many agencies have not defined their sweet spot client — so they don’t bother chasing [...]
Your Startup Won’t Make It to 2022 Without Video in Sales
No matter how effective your current sales strategy might be, you won’t survive the next few years if you don’t add video to the mix. What’s changed to make video so important? Smartphone usage and internet speeds are driving video [...]
Your employees need clarity
I know it seems like common sense and your brain may agree — but your mouth often takes a different path. If you’re struggling to work with some of your team members, odds are you have not embraced the idea [...]
Create a Captivating Agency Pitch through Storytelling
I’ll set the scene: Your agency is a finalist in an important pitch. You’ve got a presentation filled with ideas- In fact, it’s overflowing. You’ve got too much you want to say and not enough time to say it. Of [...]
How To Get More From Collaborative Content
Most clients hate feeling pressured to pay for services — even those they desperately need. After more than 30 years in the agency world, I’ve learned that it’s much easier to turn a friendly, low-pressure connection into a client than [...]
Do your employees trust you and do you care?
As we struggle to find and keep great employees, we need to do a quick self- assessment. Are you creating an environment that breeds trust and connection among your team? Especially with you and your leadership team? MediaPost asked me [...]
