Are you indispensable?
For many agency owners, the constant grind of winning new business but feeling like you’re treading water because it just replaces the revenue from lost business is grueling and disheartening. We all know that it’s tough to make money on [...]
To Stand Out Amid a Sea of Qualified Talent. You have to Think Like a Marketer
A stellar resume isn’t enough to stand out in a pack of fellow applicants anymore. Sticking to traditional methods no longer works; applicants must prioritize new methods to differentiate themselves. The key is to think like a marketer and devise a personalized [...]
Are you keeping up on delivering digital?
I learned a few things spending two days with 30+ agency employees who are charged with delivering digital (websites, digital media, SEO/SEM, Adwords, apps, marketing automation, etc.) to agency clients. We did a deep dive into how they’re getting it [...]
Outdoor Advertising is Conquering. Why Aren’t You Using It?
Billboards aren’t just background on road trips. Integration of outdoor advertising and strategic placement continues to work in the digital age. People spend so much time in front of screens now that real-life advertisements have more power than they used [...]
Painful Truth for Many Agency Owners
I have a brilliant idea that I know could net me billions (with a b) of dollars. I should recruit/hire and train new business people for agencies. I could charge a premium for these sales superstars who not only understand [...]
Challenges and Opportunities: 3 Ways to Build a “Riches and Niches” Business Model
Every company has a niche—even those that serve other companies. Marketers need to understand that opportunity is not limited—value is. Most agencies offer a wide variety of services, but only a few can claim to be the go-to experts in specific [...]
End your New Biz Cycle of Feast or Famine
Everyone, even agency owners, makes mistakes now and then. However, the issue becomes more serious when the core of those mistakes (especially if they are repeated) is the agency's overarching business development strategy. If that is flawed, then the business [...]
4 Tips for Standing Out in a Crowded Industry Space
Squeezing into a tight industry space requires knowing your customers and showing how you're different. Business leaders should learn who their customers are — even before marketing. You’ll never attract an audience if you don’t know who your target is [...]
Why do agencies use the accrual method of accounting?
Most agencies use the the accrual basis method of accounting because it aligns more closely with how our businesses actually run and gives the agency owner more realistic numbers and metrics, so their decisions are better informed throughout the year. [...]
Planning
We preach to our clients that they need a marketing plan and budget. We ask about their goals so that our efforts help them cross the right finish line. We understand that it's pretty difficult to get to a destination [...]
