Building Your Business for the Future with Jason Swenk
One of the goals of many agency owners is to build a business that has enough value that someone will want to buy it from them down the road. If you got a call with a cash offer for your agency tomorrow -- would you be ready? Would your agency be? That’s exactly what happened to my podcast guest, Jason Swenk and because he had a plan -- he was ready. He calls himself the defender of truth, justice, and effective business practices and he knows what he’s talking about when it comes to agency value. In his opinion, the only difference between an eight-figure agency owner and someone who is struggling is their systems. It's not about how smart they are or their experience. It all comes down to having the right systems in place. This is just one area that Jason’s expertise can help you in building your business/agency with the future in mind. Learn more as Jason and I explore: How Jason prepared his agency for sale The importance of systems inside an agency What to do when the systems you put in place make you nonessential for day-to-day operations Lead generation: why this is the biggest pain point for agencies and what can be done about it How agencies can deliver exceptional value to clients willing to pay a premium price and how to get those clients in the first place How to recognize which clients to seek out and which to avoid Jason’s Agency Playbook Things agencies do to get in their own way Agencies and niche: why you need to start very, very small What can agencies do right now to take action on the ideas in this [...]