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The Power of Audience Segmentation Strategies with Susan Baier

In today’s world of clients needing more data/insights, ROI for their marketing spend and micro targeting to avoid waste, research is key. Clients want an agency that not only knows how to gather data, but how to work with it, how to interpret it and most importantly, how to use it to the client’s marketing advantage. That can be a tall order when it comes to quantitative attitudinal audience segmentation strategies and research but my podcast guest, Susan Baier and her team know the ins and outs of this kind of research and know how to make it relevant to what you do every day. This kind of research goes beyond demographics to really understand what's going on with people; what they think, what they believe and what they want.  And it’s done in such a way that it provides you with a large enough sample of respondents to make it well worth your while. In this podcast, Susan and I uncover the power of specific, segmented research.  Among other things, we cover: how to find the right audiences for your client’s money how to better sell the idea and value of research to a prospect or existing client how to use quantitative attitudinal audience segmented research to turned an upcoming event into a major win how to use research in an agency setting including common mistakes to avoid. Susan Baier began her career as a brand manager for companies like Dial and ConocoPhillips and then switched over to the agency side leading strategic marketing initiatives and market research. A few years ago, she launched Audience Audit (http://audienceaudit.com/) where she conducts custom quantitative attitudinal audience segmentation research. She helps her agency clients develop marketing and [...]

January 11th, 2016|

Managing Business Growth to Create a Sustainable Business with Trent Dyrsmid

There’s no topic that is not more top of mind for an agency owner than growing your agency so it is stronger, more profitable and more sustainable.  In a recent podcast with Trent Dyrsmid, we talked scaling your agency and managing business growth. Trent built, scaled and sold an agency and I wanted him to tell us how. In this podcast, Trent discusses innovative techniques to managing and growing your agency:  Among other things, he covers: picking a niche for your agency giving you power in pricing and increased traction becoming aware of your capacity as an agency - being busy doesn’t mean higher profits why you need social media for lead generation, no matter your agency’s niche finding the right balance in workload for your team how to implement new systems into the agency. Before Trent Dyrsmid started a digital agency called Groove, he founded Dyrand Systems, a managed IT service provider that was recognized twice as one of Canada’s PROFIT Magazine’s 100 fastest growing companies. In addition to overseeing Groove, Trent is also the host of the Bright Ideas podcast, where he regularly publishes interviews with some of today’s brightest entrepreneurs from around the globe. To listen – you can visit the Build A Better Agency site (https://agencymanagementinstitute.com/trent-dyrsmid/) and grab either the itunes or Stitcher files or just listen to it from the web.   If you’d rather just read the conversation, the transcript is below. If you're going to take the risk of running an agency, shouldn't you get the benefits too? Welcome to Build a Better Agency where we show you how to build an agency that can scale and grow with better clients, invested employees, and best of all, more [...]

December 21st, 2015|

Understanding Programmatic Buying and Real-Time Bidding, with Jay Friedman.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Jay Friedman is a nationally recognized and accomplished digital media expert, speaker, and author. You will often find him speaking at conferences, writing for lead publications, websites, and books. He recently authored the incredibly well written, information packed 7th edition of “Thirty Days to PAID Digital Media Expertise.” He is, without question, a well-versed expert on digital media and programmatic buying. In 2006, Jay joined Goodway Group to launch the digital division. Now in 2015, Goodway has more than 200 clients across the country.     What you’ll learn about in this episode: Programmatic buying: what is it? Why programmatic buying is much more effective than traditional ad buying models How to know whether to bring programmatic buying in-house or work with a partner and rules for both options Jay’s action plan for jumping into programmatic Why programmatic partners have to continually educate their agencies The qualities that the agencies that do programmatic well all have in common How agencies can succeed by adapting the Airbnb and the Uber model What agencies need to do to be good partners to their programmatic partners   The Golden Nugget: […]

December 9th, 2015|

Podcasting for Profit and Understanding the Power of Podcasting with Douglas Burdett

Podcasting seems like the “it” thing lately. On top of that, podcasting for profit is growing rapidly on its own, and can be done without appearing too ad-heavy and spammy. It’s a great weapon to have in your arsenal and you might have thought about giving it a go but stopped short wondering, “Where do I start?” and “How do I differentiate myself in the vast podcasting world?” Well, my guest, Douglas Burdett asked himself the same questions and came up with some successful and profitable answers. In this podcast, Douglas and I delve into the power of podcasting. Among other things, we cover: carving out a niche for your agency what it takes to get started and build momentum how to create a podcast that attracts how a podcast can help grow your business how podcasting for profit works the impact podcasting can have on your agency Douglas Burdett is a B2B marketing agency principle and a former Madison Avenue ad man. His aptly named agency, Artillery, (he was a former artillery officer), helps agencies get found online, convert website traffic to leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast. To listen – you can visit the Build A Better Agency site (https://agencymanagementinstitute.com/douglas-burdett/) and grab either the iTunes or Stitcher files or just listen to it from the web. If you’d rather just read the conversation, the transcript is below. If you're going to take the risk of running an agency, shouldn't you get the benefits too? Welcome to Build a Better Agency, where we show you how to build an agency that can scale and grow with better clients, invest in employees, and best of all, more money to the bottom [...]

December 2nd, 2015|

Making the Shift to Specialization, with Douglas Burdett.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Douglas Burdett is a B2B marketing agency principle. He is a former artillery officer, and his agency, Artillery, helps agencies get found online, convert website traffic into leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast.     What you’ll learn about in this episode: The importance of niche for creating a market How to run a niche blog that acts as lure for your other services Why buying email addresses is a bad idea Why absolute patience is key whenever you are creating content The Marketing Book Podcast How Douglas automates the promotion of his evergreen content Why Douglas only conducts one podcast interview per week Great productivity software Douglas and his team use Tips and resources for getting your own podcast started   The Golden Nugget: […]

December 2nd, 2015|

Mentoring your best assets, with Mitch Matthews.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Mitch Matthews is a keynote speaker, a success coach, and a bestselling author. He has an amazing podcast titled Dream, Think, Do. Mitch works with leaders from companies such as NASA, Disney, Booking.com, and more. He is passionate about coaching entrepreneurs and leaders to dream bigger, think better, and do more of the stuff they love.   What you’ll learn about in this episode: Why mentoring your employees is so important Mentorship 2.0: how to structure your mentor/mentee relationships to draw out the best results The dangers of “getting a PhD in mentoring” Mentoring with the CEO vs. CFO model How to equip employees to make decisions The fundamental differences between how we were brought up and how millennials were brought up and how to deal with these differences How to mentor someone who is skilled in areas that you aren’t Mitch’s “Mentor Manager Cheat Sheet”   The Golden Nugget: […]

November 25th, 2015|

Guaranteeing Your Work Using Predictive Marketing with Stephen Woessner

I know and work with a lot of agency owners who do incredible work for their clients but very few of them are willing to guarantee that work with predictive marketing and write their clients a refund check if it doesn’t deliver the results. Are you willing to guarantee your work? To make that kind of promise — you’d better be ready to bring the goods. In my podcast conversation with Stephen Woessner we dig into how today’s agency needs to understand their client’s need for verifiable and predictive ROI and that the agencies that can deliver on that expectation, can plan on a long and fruitful existence. To build that kind of agency — it takes a brilliant methodology, incredible transparency and more accountability than most agencies have in their processes. But it is possible.  And highly profitable. Stephen and I talk predictive marketing specifics about how agencies can deliver leads and sales for their clients and best of all — get credit for doing so. We get into the nitty gritty of issues like bounce rates and the impact that has on sales and we talk philosophically about recognizing that your clients exist in a holistic ecosystem and their agency had better be able to influence every facet of it. You’ll be taking notes through this one so be prepared. To listen – you can visit the Build A Better Agency site (https://agencymanagementinstitute.com/stephen-woessner/) and grab either the iTunes or Stitcher files or just listen to it from the web. If you’d rather just read the conversation, the transcript is below. If you're going to take the risk of running an agency, shouldn't you get the benefits too? Welcome to Build a Better Agency, [...]

November 4th, 2015|

Clarity trumps persuasion, with Stephen Woessner.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more. His agency blends education in very transparent ways for clients.   What you’ll learn about in this episode: How Stephen’s agency blends education into what they do for their clients How you can charge a premium fee while building trust and proving expertise What needs to be changed to fix the money draining mistakes that are sucking money out of your business Predictive ROI’s scorecard The modern agency ecosphere Data vs. traditional creative: how do you blend them? Why Predictive ROI had to completely rewrite their client contract agreement How their money-back guarantee has helped them retain clients longer Strategies to use to assert your intelligence to clients and earn them money How to combat the fear of criticism   The Golden Nugget: […]

November 4th, 2015|

Research 2015

2015 Agency Hiring & Firing Insights Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours. Some of the results are going to really surprise you. One identified segment of the respondents say they don't actually notify the agency that they are being fired, they just stop using them. Learn more about this segment and the others we've identified by downloading this free 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings. This statistically valid study is brought to you by Download Free Report Enter your email address to get this free report. Your information will never be shared or sold to a 3rd party.

October 23rd, 2015|

BOLO 2015

Thanks for your time at BOLO 2015.  Whether you attended our session or we met you during one of the breaks, we're looking forward to sharing the findings and insights of our research with you. You can download the the 2015 report here. You can sign up for our post BOLO webinar on Wednesday, November 11th (3 pm eastern) here.

October 20th, 2015|

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