fbpx

Search results for: agency management

Agency owner/leader webinar: Find your integrator

  Many agencies are followers of the EOS system from the book Traction by Gino Wickman. In the book -- there's a lot of talk about the role of the integrator in the agency.  (Also a deep dive into the visionary/integrator relationship in Mark Winter's book Rocket Fuel). We worked with Art Boulay from Strategic Management to study 15-20 of the best integrators who were super stars inside AMI agencies and we profiled what traits, behaviors, beliefs and motivations they had in common.  This webinar looks at what the ideal integrator looks like and how to find them. Here are all of the files and the video from the webinar with Art Boulay on finding your integrator.  The webinar barely scratches the surface of the actual report, so be sure you read it as well. https://www.youtube.com/watch?v=RIYI73kmpsE   Visionary/Integrator study Interview like your life depends on it PDF of presentation

March 9th, 2017|

How to Infuse Creativity Into Your Agency, with Jason Keath.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Jason Keath is a refreshing voice on creative culture and digital trends. He is a keynote speaker, writer, and entrepreneur. Jason is the founder and CEO of Social Fresh Conference, the leading social media and digital marketing conference for major brands and agencies. More than 150 of the Fortune 500 have attended Jason’s training sessions, workshops, and presentations. Rooted firmly in the creative arts, Jason brings an innovative approach to marketing and internal culture. With a BFA in Fine Arts from the University of North Carolina, Charlotte, he focuses on how creative thinking can drive businesses forward and improve employee satisfaction and productivity. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets. Jason is also the author of the forthcoming book, The Case for More Bad Ideas (revealing the counterintuitive secrets of creative leaders).     What you’ll learn about in this episode: Jason’s background Why Jason started Social Fresh How to get your whole team to be creative Why you need to hear bad ideas and how to manage your team so they aren’t afraid to voice them Why you should brainstorm at least 50-100 ideas for every one that you actually put into place How having your team prepare ideas anonymously in advance will save you time and result in a discussion that’s more free Why creativity comes from having at least one core competency (and how to figure out what your core competency is) The filter phase of the process post brainstorming where you take ideas and combine and eliminate ideas until you’ve broken them down to where [...]

March 6th, 2017|

Interpreting the Results of the 2016 Agency Workforce Report with Susan Baier

Think you understand the Millennials in your agency? You might be surprised. Think you know what motivates your employees? You might be surprised. Think you know what your best employees want and need from you? You know the answer – they just might surprise you. Here’s the good news – we can give you a very healthy glimpse into the concerns, wants and needs of your team. This past summer, AMI partnered with my podcast guest Susan Baier and her team at Audience Audit to talk to almost 1,000 agency employees about their work. The result was the 2016 Agency Workforce Report. We set out to find the answers to the questions above as well as many others. A lot of what we think we know about our agency employees flies in the face of their truth. So we kept digging to discover what they value, what motivates them and what they want more of down the road. In this podcast, we walk you through the data and provide you with a snapshot of the results. If you want to get to know your employees and learn what you can do to motivate and keep them, this podcast should be illuminating. Come dig into the results with Susan and me:     Our 2016 Agency Workforce Report What made our 2016 research different from other research projects we’ve done in the past How we crunched our data The three types of agency employees that we found in our research: agency advocates, prosperity partners, and “Millennial Mindset” (and why the majority of Millennials don’t fall in the “Millennial Mindset” group) What your agency can do to have less “Millennial Mindset” employees than average Why the opportunity to [...]

February 24th, 2017|

On Demand Agency Training

On Demand Agency Training Agency Management Institute offers an on demand version of some of its more popular courses.  When you purchase a seat license -- you have access to the course for one year. On Demand Agency Training We're sorry, our on demand agency training courses are currently unavailable as they are being revamped. You may be interested in our other learning opportunities, which you can find here. Agency New Business Blueprint Do you want more predictable, sustainable new business efforts in your shop? Currently Unavailable AE Bootcamp An “in the trenches” boot camp where your account executives will work hard and be given the opportunity to engage with experts who are eager to pass on their extensive knowledge. Currently Unavailable Money Matters Would you like to have a better handle on what your numbers are telling you? Currently Unavailable

February 15th, 2017|

How to Manage Small Business Finances as an Agency Owner with Jason Blumer

As an agency owner, there’s one thing you learn quickly: It’s not necessarily how much money you make, it’s how much money you keep. And much of that has to do with having a tax strategy that works for you, your family and your agency.   “The money that matters most is the money you get to keep and spend,” says my guest Jason Blumer. Jason is a virtual CPA who specializes in working with agencies. He challenges his clients to grow their agencies while at the same time keeping more of the money they make. From tax strategies to employment benefit plans to the metrics that matter, Jason touches on all aspects of an agency’s financial life and some best practices for protecting what you’ve worked so hard to earn. Join Jason and I as we dig deep into small business and agency finances with: How Jason and his team got into the agency niche Mistakes agencies and agency owners make regularly Why going virtual doesn’t automatically save your agency money How to legally save your agency money in taxes in ways that make sense for your agency How to manage small business finances at your agency Employment benefit plans which benefit agency owners P&L and AGI numbers to know Why you shouldn’t be struggling to make payroll if you have a strong value proposition Why being a successful creative director doesn’t mean you should open your own agency Why you need to be willing to sacrifice services, clients, and your team How to know whether the metrics that you’re tracking are worth tracking Things most if not all agencies should track Why you should outsource your accounting Jason’s recommended resources Jason Blumer is [...]

January 20th, 2017|

Understanding Agency Financials From a CPAs Perspective, with Jason Blumer.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Jason Blumer is the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. The firm was one of the first to move from a traditional office to a virtual environment, where they serve digital, marketing, and design agencies. He focuses heavily on business coaching and consulting, while his team meets the technical and compliance needs of the customer. Jason also founded the Thriveal CPA Network in 2010 as a way to help CPA firm owners connect. Since that time, Thriveal has helped many firms grow by providing an online community, coaching services, webinars, and live events. Jason is the host of two podcasts, the Thrivecast for the CPA community and The Businessology Show for the creative community. He speaks and writes frequently for CPAs and design agencies, his firm’s chosen niche. He has been honored as one of the 40 under 40 in the profession (CPA Practice Advisor) as well as one of the Top 100 Most Influential People in Accounting (Accounting Today). Jason loves to watch documentaries on just about anything and is working on his personal bests in Crossfit several times a week. He lives in Greenville, SC with his wife and their three daughters.     What you’ll learn about in this episode: How Jason and his team got into the agency niche Mistakes agencies and agency owners make regularly Why going virtual doesn’t automatically save your agency money How to legally save your agency money in taxes in ways that make sense for your agency Employment benefit plans which benefit agency owners P&L and AGI numbers to know Why you shouldn’t be struggling to make payroll if you have a [...]

January 16th, 2017|

5 Key Agency Metrics Every Organization Should Be Tracking & Why They Matter

You know my drill – you’ve taken a huge risk in starting or buying an agency. I want to make sure you get the rewards that should accompany those risks. Most agencies have a few KPI (key performance indicators) or agency metrics they track. Unfortunately, most agencies track the wrong ones, like gross billings. I want to make sure you're measuring what actually matters -- the agency metrics that really give you insight into your agency and help you run a more profitable business. In this solocast, I walk you through the five agency metrics that every agency owner should be tracking and why they matter. Why you have to measure inside your agency The AGI/FTE ratio: why you should be aiming for this to be $150,000 (and why many agencies struggle to reach this goal) Measuring over/under on projects: how often are you over, how often are you under, and by how much? Why you need to look at profitability on a client by client basis (and how to know when to fire a client due to profitability) Why you need a minimum standard AGI for all your clients Why you absolutely need to use timesheets inside your agency (and why this doesn’t mean you should bill by the hour) Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership [...]

January 6th, 2017|

Agency owner/leader webinar: What do agency employees think about their work?

In 2016 the Agency Edge Research series turned the telescope around and instead of talking to CMOs/business owners about their relationships with agencies, we spoke to almost 1,000 agency employees to find out what motivated them, how their viewed their role in their agency (both short and long term) and what you can expect from them as their employer. We originally went into the field trying to learn more about the millennials but what we learned was far more wide-sweeping and critical to your agency -- regardless of your team's age or tenure.   https://www.youtube.com/watch?v=es6mOZEV6WM&feature=youtu.be And if you'd like to download the deck, you can do that here. If you have any questions about the research - you can email Susan or Drew.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

December 1st, 2016|

Social Selling Strategies to Grow Your Agency, with Phil Gerbyshak.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Phil Gerbyshak is a speaker and a trainer, who delivers programs on the power of technology, social selling and connection. With a unique speaking style—part technology and sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing micro-tactics to help you get more leads, earn referrals, and improve your business. When he’s not traveling, speaking, or making new connections, Phil writes. He’s published 5 books, including “10 Ways to Make It Great” and “#TwitterWorks,” more than 2,500 articles, and has been interviewed by the Wall Street Journal, USA Today, Financial Times, and more.     What you’ll learn about in this episode: Social selling: getting people to convert for you Making a connection with someone online (this isn’t a follow or a like) Why keyword targeting isn’t necessarily the best path to success Why Phil actively connects people he thinks should know about each other How Phil uses LinkedIn as a powerful sales and research tool Why you have to share content that isn’t your own Why you should congratulate your competition — and why you need to be genuine about it Phil’s strategy for creating content people need and starting conversations Cultivating and leveraging testimonials How to use your pinned post wisely Things you can do right now to start putting into practice the ideas from this episode Phil’s podcast “Conversations with Phil”   The Golden Nugget: […]

November 21st, 2016|

Innovating Your Agency with Initiatives, with Kris Hoet.

[easy-social-share buttons=”facebook,twitter,google,linkedin,mail” counters=1 counter_pos=”topm” total_counter_pos=”leftbig” style=”icon_hover”] Kris Hoet has a broad experience on both the client and agency side and brings a unique perspective to his work at the crossover of creativity and technology. His passion for technology and how to translate that into change and impact first came through when he was working as a client enabling better connections with consumers by building some of the first online cinema experiences in the late 90s and kickstarting some of Microsoft’s first influencer marketing activities in the early 2000s. Currently Kris is heading up the innovation initiatives at Happiness, an agency he co-founded, a role he also fulfills for the global FCB network to which Happiness belongs. Before joining Happiness, Kris was part of the management team at Duval Guillaume responsible for some advertising classics such as TNT’s Push to add drama & Carlsbergs Bikers. During his time there the agency became Digital Agency of the Year twice and following that was elected Agency of the Year for three consecutive years. Kris is also a renowned speaker at international marketing conferences. He was one of the Advocates of the TED Ads Worth Spreading program and is still a curator of All Gunns Blazing, a selection of some of the most innovative worldwide creative work of the famed Gunn Report. He is an avid mountain biker and a self-proclaimed petrolhead with a special love for vintage cars.     What you’ll learn about in this episode: Why Kris made the jump to the agency side — and why he started his own agency Innovation initiatives and driving change in every aspect of a company Why small changes across a company are better than [...]

November 14th, 2016|

Need a new search?

If you didn't find what you were looking for, try a new search!

Go to Top