Gratitude
I am a firm believer, and I believe this in all aspects of my life, that when we come from a place of gratitude, magical things happen.
Be interesting, not interested
So think about that as you go forth and create content this week and this month and ask yourself, am I being interesting so that they get interested?
20 for 2020
Don't compromise profit because you're afraid or you don't want to make a tough decision. What you do with the 80%, up to you, but save and protect the 20%.
The Augusta Rule
The Augusta Rule is a great way to get some money out of the agency and into your pocket
Are you special?
If you haven't niched yourself down, if you haven't figured out a way to talk about yourself that does differentiate you from all the other agencies out there, I really do challenge you to think about it.
Earn Rewards Together
Give them a goal, give them a shared reward, and use that reward to build an even stronger, better team.
Fresh Eyes
Three ways to bring a fresh perspective into your business, but all of these are important.
AMI Testimonials
We're grateful to the Agency Management Institute (AMI) clients who wanted to share their experience with agency owners and leaders considering joining the AMI family! Adam Landrum Up & Up Sara Steever Paulsen Kathleen McQuaid Holdridge KathodeRay Ginna Royce & Sarah Rogers Blaine Turner Caroline Lodge 116 & West Michelle Ashby Tipping Point Communications Anna Wolfe SuperScript Matthew Strunk Strunk Media Sarah Shepard Stringcan Stephen Woessner Predictive ROI Karen Nardozza Moxxy Pat McCullough McCullough Creative Nancy Marshall Marshall Communications John Emmerson London Agency John Houle JH Communications Stacy Jones Hollywood Branded Deb DeFreeuw Force Five Rich Cannava CSI Cliff Callis Callis Carin Oliver Angelsmith Steve Crowe This Side Up Tessa Burg Tenlo Marketing James Carbary Sweetfish Media Rob Rosenberg Springboard Brand & Creative Strategy Lori Highby Keystone Click Jane Pfeiffer Fieldtrip Jeff Eisenberg EVR Jeff Eisenberg EVR Del Esparza Esparza Susan Quinn Circle S Studio Nicole Mahoney Break the Ice Media Bruce McMeekin BKM Marketing Danny Mager AFFIRM
Who is in your posse?
When I started my agency back in 1995, I was the perfect combination of arrogant and ignorant. “How hard can running an agency be?” I thought to myself. Well, as you might guess, I found out in a hurry. There were some terrifying “can I make payroll?” days and even more “I wonder how we should do....?” moments. I joined AMI (back then it was Agency Management Roundtable) back in 1999 and felt like I had been thrown a life jacket. I was surrounded by other agency owners who understood my world, had answers to my questions, and were happy to be the support system I needed. I learned best practices, a financial dashboard I could update and understand, and best of all — had a safe place to explore new ideas, share the stinkers and commiserate/celebrate depending on the day. That’s why I run AMI today. I get the power and value of a peer group that genuinely cares and a leader who understands the trends, teaches the best practices, and makes connections that lead to business growth and profitability. Everybody needs that kind of a life jacket, especially today. AMI has had agency owner peer groups that meet in person twice a year for over two decades. But that kind of travel and time commitment doesn’t work for everyone. So, we have an alternative — a virtual owner peer group. These groups are a little smaller (6 agencies) and meet monthly via Zoom, which we all should be proficient at by now. You’ll get the same leader-led discussions and coaching and I believe you will form the same kinds of bonds that our current peer group members enjoy. We offer them in multiple [...]
Drew McLellan
Drew McLellan How Your Agency Will Change Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting and facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR)…. and this event! Return to Summit Schedule Drew's presentation will be live at 1PM Eastern Time on Wednesday, July 22. Check back at the presentation time to view the presentation and to join the live Q&A. Drew's presentation is now available. Click on the video below to play the presentation. Below the presentation you will find a recording of Drew's Q&A and a form to download his additional resources. Drew's Q&A Session: Fill out the form below to download Drew’s Kick COVID Toolkit with additional resources: Return to Summit Schedule
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