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Search results for: agency management

Speakers

Speakers: At AMI, we’re fortunate to work with many brilliant professionals who also serve agencies and agency owners. We learn from these generous leaders when they appear on the Build A Better Agency podcast, when we teach workshops with them, when they serve AMI agencies, and when they show up with their best guidance for an event like Kick COVID to the Curb. Registrants, click on the “LOG IN” button below to access the summit schedule or "main conference hall." Or click the presenter's photo or session titles to log in and access that specific presentation. All of the presentations will be live until August 23, 2020 so you can watch them (or watch them again!) on your own schedule. LOG IN TO SUMMIT Drew McLellan Agency owner and CEO of Agency Management Institute Session: How Your Agency Will Change Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting and facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR).... and this event! Cecilia Gorman Manager Development Expert, Creative Talent Partners Session: Back Over The Threshold: Helping Employees Return to Work Safe and Supported Cecilia Gorman is a Southern California native and a veteran of the advertising industry. From print production and creative services to leading employee development within HR, Cecilia Gorman developed her chops at agencies and brands both large and small - most notably Y&R, Oakley and Innocean. She currently consults on [...]

June 30th, 2020|

About AMI

About AMI: Next to being a lighthouse keeper on a desolate coast, running an agency can be one of the loneliest jobs on earth! You know. You’re probably in that lighthouse right now! You’re in good company. Agency Management Institute (AMI) is a management consulting business that specializes in helping owners of small and medium sized marketing communication companies move up to their next performance level—and keep improving. The Agency Management Institute was founded in 1995 (originally called Agency Management Roundtable or AMR) with the intention of teaching and promoting the highest standard of business practices and professional ethics among privately owned agencies (advertising, PR, digital, marketing) in North America. We also wanted to create a network of agency owners that offered each member a safe, confidential and supportive environment in which to learn, explore and successfully master these business best practices so they could build profitable, sustainable and widely respected agencies. The ultimate measure of both AMI and its network of member agencies is that each affiliated agency consistently contributes to their clients’ growth and stability, are creative and fun places to work, enhance and shape their community, and serve the business owner’s goals. Our clients include agencies of all shapes and sizes — advertising, digital, marketing, media, graphic design and PR firms — each with the same goal — they want to get better and make more money. We serve agencies in a variety of ways: Our blog — filled with helpful and relevant content Our podcast: Build A Better Agency (one of the top 5% of all podcasts produced) Our annual salary and benefits survey — see how you are doing, compared to other agencies your size & in your region Our owner [...]

June 30th, 2020|

Surviving the Coronavirus

This video was shot in mid-March 2020 as the coronavirus was just beginning to impact the US.

April 1st, 2020|

Coronavirus impact on agencies as the end of March 2020

Agency Management Institute partnered up with Orbit Media to do a quick poll of agency owners to find out what the initial impact of the coronavirus had been on their agency. Since everything seems to be changing hourly – it’s important for you to know the time frame that this data relates to. Most of us in the states started working from home between March 10 and March 16th. We launched this poll on March 25th and closed it a couple days later. Our goal was not to conduct proper research, obviously, but instead just to take a pulse on how things are going out there. I also wanted to compare how the general population of agencies were faring on comparison to the 250 or so AMI agencies that I’ve been communicating with on a daily basis. Our survey was completed by 122 agency owners or leaders.   There was an almost even split between agencies that were all B2B, all B2C and mixed and the agency offerings were equally mixed as you can see in the chart below.   One thing is certain – every agency’s work level is being affected by the coronavirus, but I think it’s important to point out that almost half (42.93%) are having either a net neutral or positive effect. I think it’s incredibly tempting and easy to only see the doom and gloom in all of the news stories, conversations and most dangerously – what we tell ourselves. Less than 20% of agencies reported a very negative or near disaster impact.  So far.  That perhaps that is the key phrase at this stage.  But, we have to control our lens on this situation or we'll be paralyzed.   [...]

March 31st, 2020|

My To Do Hack

I'm all about technology but this To Do hack is super simple and super effective. And sadly, the technology (Wunderlist) that I mentioned was killed by Microsoft to force us to use To Do instead.

March 11th, 2020|

Separating raises & reviews

When you co-mingle a salary increase or raise conversation with a review conversation -- one of them is always going to get the short end of the stick. To make sure both conversations get the attention they deserve and because you do not want to set the precedence that every time someone gets a review -- they automatically get a raise -- you need to separate the two.

March 4th, 2020|

Do you have a book half written?

My guess is that you're much closer to being a published author than you think. In this week's video, I'll walk you through how my co-author Stephen Woessner and I wrote our latest book, Sell with Authority. If we can get it done -- so can you! And you are further along than you think.

February 26th, 2020|

Is your boat at risk of sinking?

When our agencies are going through rough waters, agency owners have difficult decisions to make. Without a doubt, the most difficult is letting go of team members because your boat cannot carry everyone's weight any longer. But we have to remember our most important role as the captain of the boat....getting the boat to calm waters.

February 19th, 2020|

Do you love your clients?

It's a huge privilege to do work that you love in the service of people that you love. As agency owners we get to decide who our agency serves. Why would you work for anyone you don't genuinely love?

February 12th, 2020|

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